January 31st, 2018

4 Tips for Engaging International Readers

Shana Gray

My book Working Girl has been translated into five languages, with a sixth to come. First published in English, it’s now available in Portuguese, Spanish, French, German, with Dutch coming this April. It’s difficult to know how well the book has done in the different countries, but even a year later, my […]

January 15th, 2018

5 Ways That Playing with Pricing Can Sell More Books

Penny Sansevieri

Many authors talk about the complexity of book marketing, but sometimes it doesn’t have to be that hard. Sometimes all it takes is a tweak here or there to give your books a lift.

And with this being a new year, maybe it’s time for a new promotional boost that drives sales!

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December 22nd, 2017

Social Media Habits that Support Your Brand AND Your Life

With people all over the world averaging at least three to four hours each day online, social media marketing is something we just can’t get away from. People use their phones and mobile devices for more than half their time online and 90% of that time is spent in apps. They are browsing, cementing friendships, […]

December 6th, 2017

Debut Party Ideas

Little did I suspect that texting a non-writing work friend of mine the first pictures of P.R.I.S.M. arriving on my doorstep would start a wonderful cascade of events.

She was at a birthday party for one of our colleagues when she looked at the text. She started squealing and people wanted to know what was […]

September 22nd, 2017

5 Easy Steps to Hone Your Instagram

It’s Autumn (finally) and for me, that means a time of reflecting. I like to take the first weeks of September and look back over my organizer and see where I need to make improvements in the new year. Last year it was learning to use Instagram, which I’m happy to say I’ve been doing […]