July 3rd, 2017

What you NEED to know for successful Amazon Ads!

Penny Sansevieri

The Amazon ad system (AMS), new to many authors, is creating quite a buzz in the community.  And though it’s a pretty easy set-up, the heart of the ads – and getting them right, can be tricky. This guide built out of many tests I’ve done with the ad system is pretty comprehensive […]

April 3rd, 2017

Amazon Keywords: The Secret to Doubling Your Sales and Pulling in New Readers!

Penny Sansevieri

As “marketers,” it’s a big part of our job to get more readers, but as you probably have discovered, that’s often a challenge. With so many books and so many titles competing for the same attention, setting yours apart from the pack can be hard.

On the flip side, what if […]

January 16th, 2017

7 Things Authors Must Do Differently in 2017

Penny C. Sansevieri

If you’ve ever thought that the publishing industry is tough to figure out, you’re not alone. In fact, I once had an author tell me that getting into publishing is sort of like building a house without any plans. There’s a lot of information out there, but it can be overwhelming or […]

October 10th, 2016

4 Easy Things You Can Do If You Don’t Want to Market Your Book

Penny C. Sansevieri

If you’re an author who just wants to write, you’re not alone. I talk to authors every day who hate the idea of marketing and are not even sure where to begin. I definitely can understand. Marketing is always changing, and it isn’t easy, especially if you still have a full time […]

August 8th, 2016

The Power of Instagram – Marketing Tips for Indie Authors

Penny Sansevieri

Instagram has seen staggering growth since Facebook purchased it. And every day, more authors are beginning to use it, with great success, to engage their readers, build their fan base, and sell books. And here’s why:

First, it’s simple to use. Second, it’s not nearly as ad-driven (yet) as Facebook, despite being owned […]