August 8th, 2016

The Power of Instagram – Marketing Tips for Indie Authors

Penny Sansevieri

Instagram has seen staggering growth since Facebook purchased it. And every day, more authors are beginning to use it, with great success, to engage their readers, build their fan base, and sell books. And here’s why:

First, it’s simple to use. Second, it’s not nearly as ad-driven (yet) as Facebook, despite being owned […]

February 8th, 2016

Help Your Readers Write Good Reviews

Book Reviews

Penny Sansevieri

Getting readers to write reviews, and encouraging them to do so, is a big part of what authors do to gain more visibility for their books. We know though that it’s not just any review, but a quality one that truly benefits your book. Quality reviews, meaning reviews that are more than […]

October 16th, 2015

How to Create a Book that Sells and a Marketing Plan that Works (every time!)

Penny Sansevieri

For authors, there’s nothing more satisfying than writing the final sentence of a book that you’ve poured your heart and soul into. You can feel proud of what you have accomplished, but the hard work doesn’t end here.

Although you have completed the book, now you need to ask yourself whether you’ve written […]

July 17th, 2015

10 Mistakes Authors Make that Can Cost them a Fortune (and How to Avoid Them)

Penny Sansevieri

When it comes to writing books and book promotion, I know that it can sometimes feel like a confusing odyssey of choices. And while I can’t address each of these in detail, there are a number of areas that are keenly tied to a book’s success (or lack thereof). Here are ten for […]

April 24th, 2015

Craft an Exceptional Elevator Pitch

Penny Sansevieri

What is an elevator pitch and why do you need one?

An elevator pitch is a short one- to two-sentence description about the book. It’s the briefest of the briefest descriptions you can develop. The reason elevator pitches are important is that we have an ever- shrinking attention span, so you need […]