January 15th, 2018

5 Ways That Playing with Pricing Can Sell More Books

Penny Sansevieri

Many authors talk about the complexity of book marketing, but sometimes it doesn’t have to be that hard. Sometimes all it takes is a tweak here or there to give your books a lift.

And with this being a new year, maybe it’s time for a new promotional boost that drives sales!

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November 6th, 2017

How Productivity Affects Your Brand

June Westerfield

Your brand encompasses everything your reader sees or perceives about you and your books.  If I’ve said that once, I’ve said it 5,896,458 times.  And I do mean everything.  That, obviously, includes your books.  But it also includes non-visible intangibles, like your level of productivity and even your organization.

Twice in the past […]

October 20th, 2017

5 Tips for Presenting an Engaging Workshop

“Picture them in their underwear.”

Has there ever been a more stupid piece of advice? Yes, I know it was delivered by none other than the quintessential dad of my generation, Mike Brady.

But his perm and that piece of advice were both mistakes. That trick might make you see your audience in a […]

October 2nd, 2017

20 Secrets for Savvy Search Engine Optimization

Penny Sansevieri

If you’ve ever built a website, you know that it can take a lot of time, effort and planning. And that’s before you get the SEO rolling. And with Google and other search engines constantly changing the way they crawl through sites, SEO rules change frequently as well. It can be hard to […]

September 22nd, 2017

5 Easy Steps to Hone Your Instagram

It’s Autumn (finally) and for me, that means a time of reflecting. I like to take the first weeks of September and look back over my organizer and see where I need to make improvements in the new year. Last year it was learning to use Instagram, which I’m happy to say I’ve been doing […]