February 24th, 2017

Should You Start a Video Blog?

I’ve read so much about how video blogs are the next big thing. I swore I’d never do that. I mean, come on. I’m old, I’m fluffy, I don’t think well on my feet, don’t know anything about the tech involved, and I say ‘anyway’ all the time.  Oh, and I’d have to do my hair […]

February 6th, 2017

Why You Need a Media Kit, Even If You Aren’t Published Yet

June Stevens Westerfield

Have you ever known exactly the information you want to put out into the world, but then draw a blank as to how to do it properly?  Would you believe that, strangely enough, that happens to authors a lot.  Like a really lot.  You’d think that those of us that fancy ourselves […]

January 16th, 2017

7 Things Authors Must Do Differently in 2017

Penny C. Sansevieri

If you’ve ever thought that the publishing industry is tough to figure out, you’re not alone. In fact, I once had an author tell me that getting into publishing is sort of like building a house without any plans. There’s a lot of information out there, but it can be overwhelming or […]

December 30th, 2016

How To Spend Your Marketing Budget In The New Year

Sherry Ficklin

First, let me begin by saying that if you don’t have at least a basic marketing budget set aside, you are going to have a very hard time promoting your book, whether it’s your first book or your 100th. A successful marketing budget is going to be a key part of your overall […]

November 14th, 2016

Creating an Author Brand When You Write Multiple Genres

June Stevens Westerfield

Creating a brand that represents you as an author and reflects your writing as a whole is hard enough when you write in just one genre.  Often, when an author writes books in just one series, their author brand gets tied inextricably with their series brand.  That isn’t ideal, but it isn’t […]