December 30th, 2016

How To Spend Your Marketing Budget In The New Year

Sherry Ficklin

First, let me begin by saying that if you don’t have at least a basic marketing budget set aside, you are going to have a very hard time promoting your book, whether it’s your first book or your 100th. A successful marketing budget is going to be a key part of your overall […]

November 14th, 2016

Creating an Author Brand When You Write Multiple Genres

June Stevens Westerfield

Creating a brand that represents you as an author and reflects your writing as a whole is hard enough when you write in just one genre.  Often, when an author writes books in just one series, their author brand gets tied inextricably with their series brand.  That isn’t ideal, but it isn’t […]

November 7th, 2016

Taking it to the Streets: Lessons Learned From Creating a Multi-Author Event

Brandi Megan Granett

Are you looking for a way to reaching your local community of readers and writers?  Do you want to find a way to make your book launch or book marketing bigger than yourself?  Consider stepping away from the internet and taking it live with a multi-author book event!

What started as just […]

October 24th, 2016

4 Ways to Bring a Balanced Perspective to Your Support Team

Kathryn Craft Turning Whine Into Gold

To navigate the gauntlet that is publishing today, your best strategy for success can be to embrace your new paradox: you are both artist and businessperson.

Why?

Because it’s not all business. Your publishing team is well aware that they would not have their salaried jobs without the […]

October 10th, 2016

4 Easy Things You Can Do If You Don’t Want to Market Your Book

Penny C. Sansevieri

If you’re an author who just wants to write, you’re not alone. I talk to authors every day who hate the idea of marketing and are not even sure where to begin. I definitely can understand. Marketing is always changing, and it isn’t easy, especially if you still have a full time […]