February 6th, 2017

Why You Need a Media Kit, Even If You Aren’t Published Yet

June Stevens Westerfield

Have you ever known exactly the information you want to put out into the world, but then draw a blank as to how to do it properly?  Would you believe that, strangely enough, that happens to authors a lot.  Like a really lot.  You’d think that those of us that fancy ourselves […]

November 14th, 2016

Creating an Author Brand When You Write Multiple Genres

June Stevens Westerfield

Creating a brand that represents you as an author and reflects your writing as a whole is hard enough when you write in just one genre.  Often, when an author writes books in just one series, their author brand gets tied inextricably with their series brand.  That isn’t ideal, but it isn’t […]

October 28th, 2015

3 Basics of Author Online Presence

Sierra Godfrey

You might remember a hullabaloo in August on Twitter called Pitch Wars. It’s a contest where writers submit queries to agented and published writers in the hopes of being taken on as a mentee. The contest is a terrific opportunity to get detailed, one-on-one coaching from an experienced writer, but the sheer number […]

October 16th, 2015

How to Create a Book that Sells and a Marketing Plan that Works (every time!)

Penny Sansevieri

For authors, there’s nothing more satisfying than writing the final sentence of a book that you’ve poured your heart and soul into. You can feel proud of what you have accomplished, but the hard work doesn’t end here.

Although you have completed the book, now you need to ask yourself whether you’ve written […]

October 29th, 2014

Branding for the Multi-Career Author

Sierra Godfrey

photo credit: Urban Woodswalker via photopin cc

Most authors have a day job, and sometimes we’re lucky enough for that be writing-related. They say that the creative brain has the ability to be creative in multiple ways, and you’ll often find those who write also paint, act, sing, compose. In my case, […]