January 15th, 2018

5 Ways That Playing with Pricing Can Sell More Books

Penny Sansevieri

Many authors talk about the complexity of book marketing, but sometimes it doesn’t have to be that hard. Sometimes all it takes is a tweak here or there to give your books a lift.

And with this being a new year, maybe it’s time for a new promotional boost that drives sales!


December 22nd, 2017

Social Media Habits that Support Your Brand AND Your Life

With people all over the world averaging at least three to four hours each day online, social media marketing is something we just can’t get away from. People use their phones and mobile devices for more than half their time online and 90% of that time is spent in apps. They are browsing, cementing friendships, […]

September 6th, 2017

Why I’m Freaking Out Over My Book’s Debut

In twenty-five days my debut book, P.R.I.S.M. will be available for pre-order.

And I am freaking out.

For so many reasons.

Of course, I have the usual lists of tasks to complete. Marketing is the sad loser for garnering my time and efforts. I know I’ll pay for that later and bump up its priority.

For […]

July 3rd, 2017

What you NEED to know for successful Amazon Ads!

Penny Sansevieri

The Amazon ad system (AMS), new to many authors, is creating quite a buzz in the community.  And though it’s a pretty easy set-up, the heart of the ads – and getting them right, can be tricky. This guide built out of many tests I’ve done with the ad system is pretty comprehensive […]

May 22nd, 2017

Publishing: A Decade in Review

Kathryn Craft Turning Whine Into Gold

The economic crash in 2008 changed how business was conducted in the United States. In book publishing, as the era of the blockbuster gave way to niche marketing, some of the lines previously delineating warring factions grew blurry. This is a good thing for writers who previously spit […]