January 16th, 2017

7 Things Authors Must Do Differently in 2017

Penny C. Sansevieri

If you’ve ever thought that the publishing industry is tough to figure out, you’re not alone. In fact, I once had an author tell me that getting into publishing is sort of like building a house without any plans. There’s a lot of information out there, but it can be overwhelming or […]

December 30th, 2016

How To Spend Your Marketing Budget In The New Year

Sherry Ficklin

First, let me begin by saying that if you don’t have at least a basic marketing budget set aside, you are going to have a very hard time promoting your book, whether it’s your first book or your 100th. A successful marketing budget is going to be a key part of your overall […]

September 28th, 2016

Tips for Making Yourself More Promote-able

Laura Kaye

I’m always happy to have a chance to stop by Writers in the Storm, so I want to thank Orly Konig Lopez for the invitation to drop by! Today, I’m talking about some important but quick and easy things you can do to make it easier for readers, bloggers, and other authors to […]

August 3rd, 2016

Golden Lines from RWA 2016

Years ago, an instructor at the UCI Writing Project taught me how to identify the “golden lines” in a lesson, article, or book. Golden lines are the phrases, the ideas, the “takeaway” from whatever you’re learning in life. Since then, after I attend a class or workshop, I review my notes and handouts, marking the […]

July 1st, 2016

Street Teams: When and How do you start them when you have nothing to offer?

Kerry Lonsdale

Before I launch into the when and how, a couple of disclosures. First, I am, by far, NOT an expert. I am a debut author and this whole street team business is new to me. I’m literally muddling my way through.

Second, I must give a shout out to the queen of street […]