July 3rd, 2017

What you NEED to know for successful Amazon Ads!

Penny Sansevieri

The Amazon ad system (AMS), new to many authors, is creating quite a buzz in the community.  And though it’s a pretty easy set-up, the heart of the ads – and getting them right, can be tricky. This guide built out of many tests I’ve done with the ad system is pretty comprehensive […]

May 22nd, 2017

Publishing: A Decade in Review

Kathryn Craft Turning Whine Into Gold

The economic crash in 2008 changed how business was conducted in the United States. In book publishing, as the era of the blockbuster gave way to niche marketing, some of the lines previously delineating warring factions grew blurry. This is a good thing for writers who previously spit […]

January 16th, 2017

7 Things Authors Must Do Differently in 2017

Penny C. Sansevieri

If you’ve ever thought that the publishing industry is tough to figure out, you’re not alone. In fact, I once had an author tell me that getting into publishing is sort of like building a house without any plans. There’s a lot of information out there, but it can be overwhelming or […]

December 30th, 2016

How To Spend Your Marketing Budget In The New Year

Sherry Ficklin

First, let me begin by saying that if you don’t have at least a basic marketing budget set aside, you are going to have a very hard time promoting your book, whether it’s your first book or your 100th. A successful marketing budget is going to be a key part of your overall […]

September 28th, 2016

Tips for Making Yourself More Promote-able

Laura Kaye

I’m always happy to have a chance to stop by Writers in the Storm, so I want to thank Orly Konig Lopez for the invitation to drop by! Today, I’m talking about some important but quick and easy things you can do to make it easier for readers, bloggers, and other authors to […]