July 17th, 2015

10 Mistakes Authors Make that Can Cost them a Fortune (and How to Avoid Them)

Penny Sansevieri

When it comes to writing books and book promotion, I know that it can sometimes feel like a confusing odyssey of choices. And while I can’t address each of these in detail, there are a number of areas that are keenly tied to a book’s success (or lack thereof). Here are ten for […]

March 2nd, 2015

4 (Mostly) Pain-Free Tips for Marketing Your Book

Kate Moretti

photo credit: Spivs selling goods from the ‘back of a lorry’ via photopin (license)

Congratulations! You published a book. It’s out there in the world, all new and shiny, bouncing like the newborn its constantly compared to. The hard part is over, right?

Um… well this is awkward.

Maybe you watch Amazon […]

February 2nd, 2015

7 Secrets to Selling More Books at Events

Penny Sansevieri

So you got a book event…Great! Now you want to maximize it, right? You’ve heard your writing buddies (or perhaps read online) about the lack of attendance at signings so figuring out how to maximize the event, regardless of the numbers, might be tricky.

1. Marketing

First and foremost is the marketing of […]

December 10th, 2012

Are Book Trailers Dead?

by Laura Drake

My debut book will be out in May, so promo is at the top of my mind lately. When I brought up the idea of doing a book trailer with some of my published friends, I got the equivalent of my nine year old granddaughter’s, ‘Oh, that’s so last season,’ eye roll.


March 23rd, 2012

Attack Of The Blog

Writers In The Storm welcomes Tara Lain, a public relations and advertising executive who makes use of her promo savvy to promote her second career, writing erotic romance.

A lifelong writer of serious non-fiction, Tara didn’t fall in love with EROM until 2009 and, through perseverance and hard work she had the first novel she […]