December 21st, 2015

Start Building Your Author Brand

June Stevens Westerfield

What is an author brand? Some say it’s the genre you write. But it’s really not, at least not entirely. Your brand is what makes you recognizable to readers. In short, your name is your brand.

If you are a romance reader and someone says “Hey, I’m reading the new Nora book,” […]

June 3rd, 2015

Designing a Book Cover That Tells

Christopher Lentz

If you’re reading this, you’re probably a storyteller. That’s part “story” and part “teller.” So what do your book covers tell potential readers?

First confession: I may be new to the self-publishing world, but I’m not a newcomer to the universe of design and marketing. Since the launch of my novel, Blossom, I […]

May 7th, 2012

10 Tips for a DIY Author Website

By Laura Drake

I am NOT a techie. I don’t know software, I’m not a graphics designer. Heck I can’t even use a camera well!

I’m an accountant. That translates to: I’m cheap. Too cheap to pay someone to build a website for me.

Besides, I have to admit, turning my website over to someone […]

January 2nd, 2012

6 Key Lessons I’ve Learned From Horses: The Three T’s – Tools, Techniques & Time

By D. A. Watt

In my two previous blogs, I covered three other key lessons I’ve learned from horses; Attitude, Knowledge, and Imagination.

Notice, talent is not included in my title. It’s not about talent; it’s about the three T’s of craft. If you’ve been writing for years, then you’ve got talent. My […]

September 2nd, 2011

Social Media and Your Author Brand

Today’s authors are very in-the-know about the changes sweeping through the publishing industry. I am so thankful to be pursuing a writing career in these times where the access to amazing resources and generous authors is at our fingertips.

If you don’t feel “up to date” and want to read more about the changing state of […]