June 5th, 2017

SHOULD You Create Your Own Book Cover?

June Stevens Westerfield

A few months ago the lovely Laura Drake emailed me and said “I’ve got this book coming up, what do you think of the cover I am designing for it?”

Ooh, tricky thing here. You see, if you ask me my opinion on something, I will give it. Even if it’s negative. […]

February 6th, 2017

Why You Need a Media Kit, Even If You Aren’t Published Yet

June Stevens Westerfield

Have you ever known exactly the information you want to put out into the world, but then draw a blank as to how to do it properly?  Would you believe that, strangely enough, that happens to authors a lot.  Like a really lot.  You’d think that those of us that fancy ourselves […]

November 14th, 2016

Creating an Author Brand When You Write Multiple Genres

June Stevens Westerfield

Creating a brand that represents you as an author and reflects your writing as a whole is hard enough when you write in just one genre.  Often, when an author writes books in just one series, their author brand gets tied inextricably with their series brand.  That isn’t ideal, but it isn’t […]

March 7th, 2016

Does Your Website’s First Impression Sell Books?

June Stevens Westerfield

Say you’re a reader whose friend told you about an author they love, named “Great Author” (insert YOUR name here). So you, the reader, go to Google and you type in “Great Author”. Bam, there’s the authors website, they also have Facebook page, and there are some links to some books. You […]

December 21st, 2015

Start Building Your Author Brand

June Stevens Westerfield

What is an author brand? Some say it’s the genre you write. But it’s really not, at least not entirely. Your brand is what makes you recognizable to readers. In short, your name is your brand.

If you are a romance reader and someone says “Hey, I’m reading the new Nora book,” […]