August 1st, 2016

10 Steps to a Successful Book Launch

Heather Webb

Launching a book—especially a debut—is an utter whirlwind of excitement, sobering facts, and unknowns. (We won’t even touch upon the extreme terror that hits from time to time.) But within this chaos, there are ways to tackle it all and stay sane. Let’s take a look at a few ways I manage a […]

October 16th, 2015

How to Create a Book that Sells and a Marketing Plan that Works (every time!)

Penny Sansevieri

For authors, there’s nothing more satisfying than writing the final sentence of a book that you’ve poured your heart and soul into. You can feel proud of what you have accomplished, but the hard work doesn’t end here.

Although you have completed the book, now you need to ask yourself whether you’ve written […]

December 6th, 2013

7 Tips to Design an Effective Author Newsletter

by Sierra Godfrey

When Writers in the Storm asked me if I would write a post about how to design a newsletter as a follow-up to Steena Holmes’s excellent post on The How and Why of Author Newsletters.

My first thought was “sure, but that’s easy!”

Of course it’s easy—for me. I’m a mild-mannered […]