January 15th, 2018

5 Ways That Playing with Pricing Can Sell More Books

Penny Sansevieri

Many authors talk about the complexity of book marketing, but sometimes it doesn’t have to be that hard. Sometimes all it takes is a tweak here or there to give your books a lift.

And with this being a new year, maybe it’s time for a new promotional boost that drives sales!


April 3rd, 2017

Amazon Keywords: The Secret to Doubling Your Sales and Pulling in New Readers!

Penny Sansevieri

As “marketers,” it’s a big part of our job to get more readers, but as you probably have discovered, that’s often a challenge. With so many books and so many titles competing for the same attention, setting yours apart from the pack can be hard.

On the flip side, what if […]

May 9th, 2016

Secrets to Turning Your Facebook Page into an Epic Marketing Tool

Penny Sansevieri

According to a recent New York Times article, users spend an average of fifty minutes on Facebook. Fifty minutes! And though this number includes Instagram and the Facebook Messenger app, you can bet that the lion’s share is still spent on their main platform. Now more than ever it’s really important to turn […]

April 24th, 2015

Craft an Exceptional Elevator Pitch

Penny Sansevieri

What is an elevator pitch and why do you need one?

An elevator pitch is a short one- to two-sentence description about the book. It’s the briefest of the briefest descriptions you can develop. The reason elevator pitches are important is that we have an ever- shrinking attention span, so you need […]

November 28th, 2014

6 Ways to Jump on Holiday Sales

Penny Sansevieri

Now that everything has turned into 24/7 holiday shopping, you may wonder if it’s too late to get your book onto someone’s *must buy* holiday shopping list. While it’s late in the season to be thinking of your holiday strategy, there are some great things you can still do to nudge sales in […]