January 24th, 2018

What Kinds of Social Media Go Viral?

In last month’s post, I shared social media strategies that support your brand and let you have a life. I don’t know about you, but I like having social media be something I fit into MY life, rather than the other way around. The big question everyone wants to know is: “How do I get my […]

December 22nd, 2017

Social Media Habits that Support Your Brand AND Your Life

With people all over the world averaging at least three to four hours each day online, social media marketing is something we just can’t get away from. People use their phones and mobile devices for more than half their time online and 90% of that time is spent in apps. They are browsing, cementing friendships, […]

October 2nd, 2017

20 Secrets for Savvy Search Engine Optimization

Penny Sansevieri

If you’ve ever built a website, you know that it can take a lot of time, effort and planning. And that’s before you get the SEO rolling. And with Google and other search engines constantly changing the way they crawl through sites, SEO rules change frequently as well. It can be hard to […]

September 22nd, 2017

5 Easy Steps to Hone Your Instagram

It’s Autumn (finally) and for me, that means a time of reflecting. I like to take the first weeks of September and look back over my organizer and see where I need to make improvements in the new year. Last year it was learning to use Instagram, which I’m happy to say I’ve been doing […]

June 14th, 2017

4 Facebook Lessons from a Debut Author

I have a love-hate relationship with Facebook. I love seeing what friends are up to. I love connecting with people I don’t otherwise get a chance to “see” on a regular basis. And I love interacting with other authors and readers and like-minded folks (you know, animal lovers, wine drinkers, coffee addicts).

What I […]