Comments on: 5 Tips for Effective Author Marketing: Small is the New Big https://writersinthestormblog.com/2014/05/author-marketing-small-is-the-new-big/ A Blog On Writing Tue, 04 Feb 2025 00:52:37 +0000 hourly 1 https://wordpress.org/?v=7.0 By: lynhorner https://writersinthestormblog.com/2014/05/author-marketing-small-is-the-new-big/#comment-52502 Wed, 14 May 2014 16:59:30 +0000 http://writersinthestorm.wordpress.com/?p=10442#comment-52502 Reblogged this on Lyn Horner and commented:
Great article about growing your brand from a small beginning.

]]> By: islandeditions https://writersinthestormblog.com/2014/05/author-marketing-small-is-the-new-big/#comment-52499 Wed, 14 May 2014 11:21:14 +0000 http://writersinthestorm.wordpress.com/?p=10442#comment-52499 Reblogged this on Books: Publishing, Reading, Writing and commented:
5 tips to keep in mind when marketing yourself and your books that are easy for anyone to follow - no matter how much of a beginner you happen to be.

]]> By: ProfeJMarie (Janet Rundquist) https://writersinthestormblog.com/2014/05/author-marketing-small-is-the-new-big/#comment-52496 Tue, 13 May 2014 22:58:31 +0000 http://writersinthestorm.wordpress.com/?p=10442#comment-52496 The bit that resonated most with me: "Once your book is published consider spin-off items and events that tie in with your book’s title or characters." I'm not looking forward to doing giveaways, but I AM looking forward to doing the "extras". And while I know that "extras" can be part of the giveaways, making them less painful, I also know that it can appeal to readers like me who visit an author site to get MORE about the book for the tie-ins and extras - not just the freebie items.

]]> By: Lynda Bouchard https://writersinthestormblog.com/2014/05/author-marketing-small-is-the-new-big/#comment-52493 Tue, 13 May 2014 12:04:02 +0000 http://writersinthestorm.wordpress.com/?p=10442#comment-52493 In reply to Dee Connell.

Dee,

Thank you for your comments. Regarding TWITTER --- think of it
as the present day town cryer - shouting at people as they pass by -
reaching few if any. There is no efficiency or control.

Social media doesn't go deep. Traditional media gives you that opportunity
and is targeted.

Use social media as a 'attention grabber' or headline. And traditional
media to say more.

Lynda

]]> By: Lynda Bouchard https://writersinthestormblog.com/2014/05/author-marketing-small-is-the-new-big/#comment-52490 Tue, 13 May 2014 11:54:07 +0000 http://writersinthestorm.wordpress.com/?p=10442#comment-52490 In reply to Laura Drake.

Laura,

You have the right instincts! Authors really never stops promoting
their books. Playing it safe is the riskiest thing you can do.

Keep the momentum rolling.......

Lynda

]]> By: Lynda Bouchard https://writersinthestormblog.com/2014/05/author-marketing-small-is-the-new-big/#comment-52487 Tue, 13 May 2014 11:49:18 +0000 http://writersinthestorm.wordpress.com/?p=10442#comment-52487 In reply to Laura Drake.

Well put, Laura.

]]> By: Lynda Bouchard https://writersinthestormblog.com/2014/05/author-marketing-small-is-the-new-big/#comment-52484 Mon, 12 May 2014 22:48:23 +0000 http://writersinthestorm.wordpress.com/?p=10442#comment-52484 In reply to emeraldobrien.

You are welcome, Emerald. Writing is such a solitary venture and you are right that most writers are not naturally
marketers. However, one can learn!
And even have fun at it.

Like dropping a pebble into a pond- start with your immediate circle of influence ( people you know) and build from there.

Remember, it's a marathon - not a sprint. Enjoy the journey!
Lynda

]]> By: Lynda Bouchard https://writersinthestormblog.com/2014/05/author-marketing-small-is-the-new-big/#comment-52481 Mon, 12 May 2014 22:38:59 +0000 http://writersinthestorm.wordpress.com/?p=10442#comment-52481 In reply to Orly Konig-Lopez.

My pleasure, Orly!

]]> By: Lynda Bouchard https://writersinthestormblog.com/2014/05/author-marketing-small-is-the-new-big/#comment-52478 Mon, 12 May 2014 22:37:30 +0000 http://writersinthestorm.wordpress.com/?p=10442#comment-52478 In reply to Jenny Hansen.

Thanks, Jenny. Writing is such a heroic act. It takes courage to face the empty page! I hope this post encourages those who read it. Build on every media hit or signing event and leverage your success for bigger interviews/events.

It just takes a shift in thought. Value your book, have a goal, keep it in front of the people who WANT to read it......but most of all, make it fun for yourself!

]]> By: Lynda Bouchard https://writersinthestormblog.com/2014/05/author-marketing-small-is-the-new-big/#comment-52475 Mon, 12 May 2014 22:30:28 +0000 http://writersinthestorm.wordpress.com/?p=10442#comment-52475 In reply to Laura Drake.

Thank you for your kind words, Marsha.
There is no hard & fast rule for SM.
I use Social media as a RESOURCE for info - and don't find it useful in translating it into sales. Unless it is to the people you already know.

Once you've written your book the easy part is over! Now you become a marketer. Even best selling novelists with big publishing houses do most of their own publicity ( or hire it out).

Keep it fun- keep it going!

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