Thanks for your thoughts on this Janet. Interesting about John Green...I don't follow Liverpool but I do like to stay aware of all European leagues so I'll go follow him 🙂 It'll be great to see how he does it.

Cher, thanks for your perspective. I often wonder if tiring out will happen to me. Again it comes down to positioning yourself and future opportunities and if you don't see growth in either persona then I would reconsider the identity separation.

I think a consideration to make is how often you intend to tweet about that second brand or interest. My husband is a university physics professor and he rarely tweets anything personal, because he knows his audience doesn't care about that. (Interesting side note: neither he nor I follow each other, haha. What does that tell you about how some people develop audience and how they follow?) As a teacher and technology person myself, I only tend to tweet out a comment every once in awhile about these topics that I think will be universal. I do know a lot of my audience, and do think about that with what I tweet.

Of course, if you have a following like John Green or Jennifer Weiner, you can pretty much do whatever you want and it won't matter, but for the rest of us... 😀 I really appreciate this middle ground post that reaches the masses who are already pretty social-media savvy.

Sent you an email!

P.S., Debbie....your team sucks.
Bahahahahhaa!

Yeah, and I know you beat the feathers out of us. There's always next year.

It's a good point Edith -- if there is any chance of overlapping concentric circles, is it worth separating out? It comes down to who your audience is, I think. Guys who follow European football, I decided, weren't likely to want my fiction. Even though they SHOULD, of course. 🙂