Comments on: Penny Sansevieri’s Top Book Marketing Complaints

By: Top Picks Thursday! For Writers & Readers 04-04-2019 | The Author Chronicles

Thu, 04 Apr 2019 17:03:09 +0000

[…] easier than we think, marketing often isn’t—or at least feels that way. Penny Sansevieri shares the top book marketing complaints she hears, Devin at BookBuzzR tells us how to connect with clients in the book market, and Brian […]

By: Jeanne Kern

Jeanne Kern — Sat, 30 Mar 2019 13:44:51 +0000

Wonderful information, Penny. I'm tucking this away for future reference. Thank you.

By: Demon for Details Manuscript Editing

Demon for Details Manuscript Editing — Sat, 30 Mar 2019 13:37:08 +0000

Great eye-opener, Penny! Thanks.

By: Penny Sansevieri’s Top Book Marketing Complaints – From the Writers in the Storm Blog | Author Don Massenzio

Sat, 30 Mar 2019 10:40:57 +0000

[…] Read the rest of this post HERE. […]

By: LauraDrake

LauraDrake — Sat, 30 Mar 2019 09:02:38 +0000

This is a great glimpse of the other side. As Maria said, expectations lead to unhappiness. Honestly, aside from the fact that I'm cheap, I probably won't ever hire a marketing professional, for this very reason. You pay a lot of money (which, with a good marketing firm, IS earned), for no guarantees. With a ton of sweat equity, I can do almost as much. This is my personal opinion, not the opinion of WITS.

Selling books is hard.

By: Maria Connor

Maria Connor — Fri, 29 Mar 2019 16:58:07 +0000

I've worked as an author assistant/publishing project manager for almost six years, and one of the biggest challenges is meeting (unrealistic) author expectations when they hire you to market (read: SELL) their books. Many business owners, not just authors, aren't knowledgeable about marketing, which makes it difficult for them to create effective, realistic, executable campaigns. Many authors also fail to appreciate the non-tangible benefits of marketing: networking, building connections, increasing brand recognition, establishing professional credibility, etc. These aren't measured in dollars and cents but are often more valuable than a one-time book sale. Thanks for the great article!

By: dholcomb1

dholcomb1 — Fri, 29 Mar 2019 15:51:12 +0000

In reply to dholcomb1. **you're not your

By: dholcomb1

dholcomb1 — Fri, 29 Mar 2019 15:50:39 +0000

In reply to Karla Brandenburg. Be careful if your using a paid service for reviews. Amazon considers paid reviews a violation of the TOS and can/will flag and remove reviews if they find out. Beware of review mills, too. Some of them are connected to book pirate sites. denise

By: dholcomb1

dholcomb1 — Fri, 29 Mar 2019 15:47:20 +0000

Thanks for explaining some of the business marketing side of this industry.

denise

By: Karla Brandenburg

Karla Brandenburg — Fri, 29 Mar 2019 12:29:16 +0000

Let's add professional book reviewers to this list. I recently did a campaign for reviews since my new release seemed to be lagging. Saw another author friend had endorsed a company, checked with her, and decided to run a promotion. The first red flag should have been that they'd recently rebranded under a different name. They promised weekly updates and names to add to my mailing list. I followed up with them after three weeks (where was that weekly update?) and they sent me two names. TWO. With a promise of 12-50 reviews. Now, I know nothing is guaranteed, but I have not had any of their promised communications, and the one I did get I had to request. Big black mark next to their name(s).