If you were to pick maybe four options to not feel spread too thin, which would you suggest?

I'm mainly commenting to say thanks for trimming the fat. Great to get clear confirmation about priorities in an exploding web of directions. Your advice is 'back to basics,' and I fully agree with your recommendations. Plus it reminded me how much fun playing Monopoly is.

I'll also throw out, for newer authors reading here, that if you just keep pluggin' along, most of the inroads you make have lasting value — websites, Author Central pages, presence on social, going wider, learning new technologies, general s-t-r-e-t-c-h-i-n-g. It feels brazen at first, and you never feel like you've mastered any of it, but it MUST be done. And…maybe I'm wrong, but mistakes seem quite easily forgotten-forgiven-erased in this game. Say you spot something superfluous on your website (that you once thought was critical), yank it down. Say you don't understand Instagram (I really don't, I just stuck a photo up), you mess around until you do (<= note to self). But when you gradually get a handle on these things, they ride around with you and your books FOREVER. You only have to tweak 'em from time to time. Creating a website or building up your FB presence (I need to) is not something you'll regret!

Thanks again, Penny, I just signed onto your newsletter.

Jenny hi there, let me know if my answer helped!

Hi! Thanks for the positive comments, glad you liked the post! I did two shows last year on Goodreads - you can find them on our podcast. Check it out!https://www.amarketingexpert.com/podcast/

Kathleen thanks for the comment, glad you enjoyed the post! In terms of videos, I've seen fiction authors do all kinds of things - from unboxing videos to "here's a glimpse of where I work on my books" to snippets from the book trailer, etc. You could also just talk to fans, thank them for their support - a little goes a long way!

Denise