Can't do marketing without stats! I'm so grateful there are people and tools to crunch the big industry numbers. It really is important to look at out individual KPIs in light of the current industry averages, especially when determining strategy for the next month or quarter.

You are very welcome. 😀

I'm curious what you come up with for your unique strategy. Did you see my post on Dec 29th--"Essential Digital Marketing Elements for Authors"? It discusses several things to consider in creating your digital marketing strategy that you might find useful. Here's the link:
https://writersinthestormblog.com/2023/12/essential-digital-marketing-elements-for-authors/

Happy writing!

Excellent! I'm glad we can share resources and experiences here.

We need a heart emoji
😉💜💐

Kathryn, many thanks for the clarifications. I'm much encouraged. (Another good example of the fine community spirit here.)

Kris

Oh, my new friend! This is another blog post 😉

Quick answer:
1. Create a strategy based on your intention, purpose, and goals for social media, and who your ideal audience is that you are trying to attract.

2. Set up your own templates so that you're not constantly creating from scratch.

3. Create a posting schedule and Content Calendar. Create the longest form of the content first, and then use that piece to repurpose and reformat for other platforms.

4. Use a scheduling tool that lets you plan, draft, schedule, manage your inboxes, and see analytics for all your channels in one place. I recommend Metricool.

Hope this helps.
~~ km