Comments on: From Author to eCommerce Brand

By: Alicia McCalla

Alicia McCalla — Thu, 20 Nov 2025 01:29:16 +0000

In reply to Sharon C Cooper. Thanks for all these amazing comments. I appreciate everyone.

By: Sharon C Cooper

Sharon C Cooper — Sun, 13 Jul 2025 21:13:48 +0000

This was just the kick in the pants I needed for me to get back to building my online store! So thanks for that!

By: Selene Grace Silver

Selene Grace Silver — Sat, 12 Jul 2025 16:05:41 +0000

You're so inspiring. I knew I didn't want to be traditionally published again. I knew I wasn't a rapid release machine. I knew I wasn't a social media, blogging, go-fund-me-raising personality. I wasn't even sure I was a storefront. But now you've recast the shape of the publishing world for me. Thank you!

By: Matthew

Matthew — Sat, 12 Jul 2025 15:19:17 +0000

If it works for you, go for it! And congratulations! You are not merely an author of books (novels?) but of an integrated business. I have not the mindset for what you are doing. I write ridiculous novels because I enjoy the process---draft, revise, edit---all of it. What I don't enjoy is what comes after [indie] publishing---marketing! I do like chatting with readers and other authors, but that's socializing for me, not marketing. If I don't have a lot of readers (I don't), maybe I'll be discovered after I'm dead. Meanwhile I'm enjoying the process. Thanks for an interesting essay! Go well. 🙏🤗❤️👏

By: denise

denise — Sat, 12 Jul 2025 04:05:09 +0000

I love this concept and I've seen other authors have success with a similar model.

By: Kathleen Baldwin

Kathleen Baldwin — Sat, 12 Jul 2025 00:24:35 +0000

Wow! This is impressive, Alicia!
I’m blown away. I did your test on substack. Thanks for all that clarification.
I loved these ideas even though I came out as a C. My head is running with it trying to see how it might change my whole approach to this crazy business.
A big cyber hug THANK YOU!

By: Ellen Buikema

Ellen Buikema — Fri, 11 Jul 2025 21:24:39 +0000

Oh my goodness! Alicia, you are my hero.

I'll go find you on substack.

Cheers!

By: Lisa Norman

Lisa Norman — Fri, 11 Jul 2025 14:02:04 +0000

I scored as a direct sell author. Not much of a surprise there! As always, Alicia - you're my hero. I've loved watching your career develop and evolve.

By: Jennifer L. Tooker

Jennifer L. Tooker — Fri, 11 Jul 2025 12:09:37 +0000

Alicia - you are now my favorite Superhero!

I think I have been intuitively drawn to a path similar to what you describe as 'eCommerce' ... I just need to wrap myself around the 'monetization' part of writing commerce ... or not! 🙂 For me, it's all about building a community.

Thanks for sharing your super powers!!
Jennifer
WanderWordsByJLTooker.substack.com