Comments on: The Blueprint that Sells Books

By: Jackie Rod

Jackie Rod — Thu, 11 Jun 2026 10:58:26 +0000

Great post, Penny.
It is hard to keep up with the changing world of writing.
Clarity is sooo important in the marketing world.
Thanks for sharing your expertise.

By: denise

denise — Tue, 09 Jun 2026 06:16:13 +0000

giving a good elevator pitch

By: Lisa Norman

Lisa Norman — Wed, 03 Jun 2026 14:12:34 +0000

I love how you explained this, Penny. I've been having an ongoing battle with an author who doesn't want to fit a trope - who does write beautiful unique content! - and trying to explain that to sell, we need to somehow fit it into a space! Marketing and writing handle these things differently.

By: Ken Hughes

Ken Hughes — Tue, 02 Jun 2026 12:51:20 +0000

Too true. A book can be as original as it needs to be, but the author always, always needs something simple to tell the reader as the first thing. Any first impression that's more accurate than not is better starting with "well, it's *complicated.*"

By: Jenny Hansen

Jenny Hansen — Mon, 01 Jun 2026 21:52:23 +0000

In reply to Debbie Vilardi. I would say yes to that, Debbie. Every editor or agent I've ever talked to wants to know the comparable titles and where your book would be in the bookstore.

By: Debbie Vilardi

Debbie Vilardi — Mon, 01 Jun 2026 15:03:29 +0000

I wonder if this plays similarly in marketing yourself to agents and editors. It's about knowing what your book is and explaining that clearly.