by Penny C. Sansevieri

With new books of every genre being added to Amazon daily, it’s crucial that you understand what makes for good book promotion on the platform and what you can be doing better. A lot of authors begin an Amazon ad campaign without learning trends, updates, and all that goes into a well-performing campaign.… Read the post

by Lisa Norman

Authors know they need a website. But did you know there are different types of websites?

From years of working with authors, I’ve identified 3 basic types of websites, each with their own strengths and weaknesses.

The Basic Business Card

A simple online presence for authors to showcase their professional profile.… Read the post

Every year in January, we love digging into the stats and sharing the posts that got the most views and shares the prior year. Often these posts surprise us, and always they delight us.

Here are the "Dynamic Dozen" for 2022

Every single one of these articles wowed us, and it was interesting to see how many were from a long time ago.… Read the post

by Kris Maze

January is a time to reset the clock and to check in with our fountains of creativity. To use the cliché of pumping our thoughts out like water, we have a limited resource of creativity and, when neglected, it can also run dry.… Read the post

by Lisa Norman

Search engine optimization (SEO) is making your website attractive to the search engine spiders. When they like you, they crawl all over your website and seize upon the tasty morsels of your content to share with their millions of curious customers.… Read the post