September 16th, 2019

Social Media: You're Doing it Wrong

Posted In:
Author Marketing | Marketing

Laura Drake

Everyone has seen Mr. Mom, right? My favorite line from the whole movie is when Michael Keaton is dropping his kids off at school, pulling into the circular drive against traffic, and like four moms tell him, "You're doing it wrong."

Look, I'm not saying I'm the Mother of Social Media (although I'm probably old enough to be), but I've seen and heard things there that make me mad.… Read the post

July 10th, 2019

Should Authors Break Free from the Brand?

Posted In:
Author Marketing | Blogging Guests | Marketing

by Julie Cantrell

The standard advice given to writers is to brand yourself. Find a genre, and stick with it. This strategy has proven successful for many contemporary authors such as Danielle Steel and Mary Higgins Clark, but even Jane Austen had perfected the practice years earlier, and Agatha Christie used it to pen mysteries that ranked her in the sales zone with Shakespeare and the Bible!… Read the post


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