April 17th, 2019

SEO for Authors and Other Search Ranking "Secrets"

Posted In:
Author Marketing | Technology Fun

SEO for authors... It's a catchphrase that makes all my writing pals shudder. As one of our gals at WITS said, "I know how to spell it, but that's about all." SEO doesn't have to be hard. In fact, some of the best techniques are the easiest for writers, because they involve writing.… Read the post

February 1st, 2019

How to Make ALL Ads, Marketing & Newsletters Work BETTER

Posted In:
Author Marketing | Blogging Guests | Craft

writers in the storm, Kristen Lamb, promotion, marketing — Image courtesy of Flickr Creative Commons, courtesy of Enrico Petrarolo

by Kristen Lamb

Book sales. This is what everyone wants to learn about, so Writers in the Storm has been kind enough to let me proselytize here.

Most of us are continuously asking the same question.… Read the post

January 30th, 2019

The Real Power of Social Media — and a Challenge

Posted In:
Author Marketing | Marketing | Writer's Life

In my own (lucky) experience, your online pals become your real-life friends. My online friends rock. They are my tribe and I can't imagine my life without them. That, my friends, is the real power of social media.

We spend time with these people, whether it’s chatting on social media, sharing a writing sprint or cat video, asking about a plot problem, trying to figure out what kind of cooties your kid has, or sharing morning coffee.

People are seeking authentic connections online and, by joining in, an author is opening themselves up for connecting.… Read the post

January 14th, 2019

Exactly When Is the Best Time to Begin Your Book Marketing?

Posted In:
Author Marketing | Penny Sansevieri

Penny Sansevieri

People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon?… Read the post

January 11th, 2019