December 2nd, 2019
Last-Minute Holiday Book Sales Strategies
Posted In:
Author Marketing
Yes, the holidays are upon us, but that doesn’t mean you’ve missed all your opportunities to sell a few more books before 2020.
I’ve collected a list of important dates and strategies that work really well with the amount of time we have left and I encourage you to work in as many as you can—you’ll be glad you did when you’re relaxing, happily sipping eggnog and sales keep coming in!… Read the post
November 11th, 2019
Book Covers 101: Tips for Typography
Posted In:
Author Marketing | Blogging Guests
I’ve posted several articles here at WITS covering the tone and type of image needed for different genres of book covers, but images are only part of the overall cover puzzle. There’s something else on the cover that’s pretty darn vital…the author name and the title.… Read the post
September 25th, 2019
What a Difference a Cover Makes: Before & After
Posted In:
Author Marketing | Marketing
Earlier this year, my co-writer and I released three novels of a mythological mystery/thriller series. Unfortunately, we didn't know quite know where our story fit, since it had elements of urban fantasy but was set on an island. And it was kind of a thriller, but also a mystery.… Read the post
September 16th, 2019
Social Media: You're Doing it Wrong
Posted In:
Author Marketing | Marketing
Everyone has seen Mr. Mom, right? My favorite line from the whole movie is when Michael Keaton is dropping his kids off at school, pulling into the circular drive against traffic, and like four moms tell him, "You're doing it wrong."
Look, I'm not saying I'm the Mother of Social Media (although I'm probably old enough to be), but I've seen and heard things there that make me mad.… Read the post
July 10th, 2019
Should Authors Break Free from the Brand?
Posted In:
Author Marketing | Blogging Guests | Marketing
The standard advice given to writers is to brand yourself. Find a genre, and stick with it. This strategy has proven successful for many contemporary authors such as Danielle Steel and Mary Higgins Clark, but even Jane Austen had perfected the practice years earlier, and Agatha Christie used it to pen mysteries that ranked her in the sales zone with Shakespeare and the Bible!… Read the post
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