June 10th, 2020
The One Question You Need to Ask to Boost Your Readership
Posted In:
Author Marketing | Blogging Guests
by Colleen M. Story
Have you heard of the Aesop fable titled, “The Peasant and the Apple Tree?”
It goes like this:
“A peasant was cutting down an apple tree despite pleas from animals living in it. He stopped when he found a hive with honey.… Read the post
June 3rd, 2020
The Strategy that Leads to More Book Sales
Posted In:
Author Marketing | Penny Sansevieri
by Penny Sansevieri
There isn’t a secret formula for executing the perfect book launch. There are numerous factors in play that are constantly changing, from news and popular culture, to the publishing industry, to what just plain work in marketing and promotion.… Read the post
June 1st, 2020
More Thoughts on Growing a Fertile Author Platform
Posted In:
Author Marketing | Blogging Guests
by Eldred "Bob" Bird
Most authors spend more time than they expected pondering their author platform. With the world slowly beginning to open up again it’s time to look at the other side of the coin—the Offline Platform. Take a look here for a refresher on what makes up your Online Author Platform in Part 1.… Read the post
May 29th, 2020
SWAG: What To Bring to Your Author Events
Posted In:
Author Marketing | Self-Publishing
by Sherry Ficklin
SWAG is one of those places where authors can go very right, or completely wrong and so, while I've talked about this before, it is worth repeating. As the industry evolves, so does the art of book SWAG.… Read the post
May 18th, 2020
The Intersection of Creativity and Commerce
Posted In:
Author Marketing | Blogging Guests
by Kathy Meis
Much of my workday at Bublish is spent talking with authors about the intersection of creativity and commerce—how to be true to one’s artistic intentions while writing work that is commercially viable.
Early on in these conversations, I encourage authors to take some time to articulate both their artistic and commercial aspirations—no matter where they are in their writing career.… Read the post
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