July 10th, 2019
Should Authors Break Free from the Brand?
Posted In:
Author Marketing | Blogging Guests | Marketing
The standard advice given to writers is to brand yourself. Find a genre, and stick with it. This strategy has proven successful for many contemporary authors such as Danielle Steel and Mary Higgins Clark, but even Jane Austen had perfected the practice years earlier, and Agatha Christie used it to pen mysteries that ranked her in the sales zone with Shakespeare and the Bible!… Read the post
April 26th, 2019
The Reality of Writing for a Living Today
Posted In:
Author Marketing | Marketing | Miscellaneous | Self-Publishing | Writer's Life
I read a recent article from Electric Lit. As a professional writer, or aspiring to publication, you need to read it. It's HERE. Go ahead, we'll wait.
The facts the article was based on came from the Authors Guild 2018 Survey (you can read that HERE) which said that, "American authors ...… Read the post
April 17th, 2019
SEO for Authors and Other Search Ranking "Secrets"
Posted In:
Author Marketing | Technology Fun
SEO for authors... It's a catchphrase that makes all my writing pals shudder. As one of our gals at WITS said, "I know how to spell it, but that's about all." SEO doesn't have to be hard. In fact, some of the best techniques are the easiest for writers, because they involve writing.… Read the post
February 1st, 2019
How to Make ALL Ads, Marketing & Newsletters Work BETTER
Posted In:
Author Marketing | Blogging Guests | Craft
by Kristen Lamb
Book sales. This is what everyone wants to learn about, so Writers in the Storm has been kind enough to let me proselytize here.
Most of us are continuously asking the same question.… Read the post
January 30th, 2019
The Real Power of Social Media — and a Challenge
Posted In:
Author Marketing | Marketing | Writer's Life
In my own (lucky) experience, your online pals become your real-life friends. My online friends rock. They are my tribe and I can't imagine my life without them. That, my friends, is the real power of social media.
We spend time with these people, whether it’s chatting on social media, sharing a writing sprint or cat video, asking about a plot problem, trying to figure out what kind of cooties your kid has, or sharing morning coffee.
People are seeking authentic connections online and, by joining in, an author is opening themselves up for connecting.… Read the post
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