December 27th, 2021
5 Social Media Trends 2022: Build your Author Platform
Posted In:
Author Marketing | Kris Maze
by Kris Maze
Love it or hate it, social media is an important tool for authors. Whether you are traditionally published or an indie, all authors have an increasing responsibility to promote their own work. Thoughtful planning can help writers connect with readers in new and meaningful ways.… Read the post
December 20th, 2021
Nine Keys to Being Media Ready
Posted In:
Author Marketing | Lisa Norman
by Lisa Norman
A marketing guru was talking to authors and advised them to be “media ready” before hiring a marketing assistant. I watched most of the authors in the virtual room look confused.
I work with authors, and many of them are not "media ready."… Read the post
November 8th, 2021
Book Cover 101: A Book By Another Cover to Boost Sales
Posted In:
Author Marketing | Indie Publishing | Publishing
by Melinda VanLone
Book marketing is a squiggly squirrelly snake. Just when you think you have a handle on it, things change. People change. Audiences change. What works for one marketplace doesn't work for another. It makes sense, then to re-think or add-to your book cover strategy from time to time.… Read the post
October 1st, 2021
We'd Love to Hear Your First Lines - Fall Edition
Posted In:
Author Marketing | Writer's Life
Every so often, we open the doors of WITS to our readers. We like hearing what you're up to in your writing, and October, the first full month of Fall and the month before NaNoWriMo, is a great time for this.… Read the post
September 6th, 2021
A Checklist for In-Person Book Events
Posted In:
Author Marketing | Penny Sansevieri
by Penny C. Sansevieri
If you want to market a book, you really need to consider using every tool in your workshop and every trick in your magician’s hat to get your book into readers’ hands. So let’s put politics aside for the length of this post in order to discuss how to use an old chestnut book marketing strategy in our new normal life as Masked Book Marketers.… Read the post
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