July 10th, 2019

Should Authors Break Free from the Brand?

Posted In:
Author Marketing | Blogging Guests | Marketing

by Julie Cantrell

The standard advice given to writers is to brand yourself. Find a genre, and stick with it. This strategy has proven successful for many contemporary authors such as Danielle Steel and Mary Higgins Clark, but even Jane Austen had perfected the practice years earlier, and Agatha Christie used it to pen mysteries that ranked her in the sales zone with Shakespeare and the Bible!… Read the post

January 30th, 2019

The Real Power of Social Media — and a Challenge

Posted In:
Author Marketing | Marketing | Writer's Life

In my own (lucky) experience, your online pals become your real-life friends. My online friends rock. They are my tribe and I can't imagine my life without them. That, my friends, is the real power of social media.

We spend time with these people, whether it’s chatting on social media, sharing a writing sprint or cat video, asking about a plot problem, trying to figure out what kind of cooties your kid has, or sharing morning coffee. 

People are seeking authentic connections online and, by joining in, an author is opening themselves up for connecting.… Read the post


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