Writers in the Storm

A blog about writing

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Category: Author Marketing

Book Cover 101: Fantastic Fantasy and Scintillating Sci Fi

by Melinda VanLone

This is part three of my four-part series focusing on current book cover trends for 2022.  Here are the other two, in case you missed them.

Sci Fi and Fantasy often get lumped together in bookstores because they both deal with the fantastical.… Read the post

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Book Cover 101: Mystery/Thriller

by Melinda VanLone

Last time here at Book Cover 101 we talked about how romance cover trends are changing in a huge way toward more illustrations instead of photography, but they aren’t the only covers that are shifting with the times.… Read the post

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Share Your Work on Podcasts (and Get Asked Back)

by J. Alexander Greenwood

Image is of a young woman in a purple dress speaking expressively into a microphone sharing her work on podcasts.

Self-promotion is one of the most challenging aspects of being a writer. As a writer and public relations consultant, I know it’s tough to get booked on TV, radio, or elsewhere to talk about books. But there is good news: podcasts about writing and books are abundant, and if you find the good ones, you can earn new readers.… Read the post

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The Invisible Reader You Don't Want to Ignore

by Lisa Norman

mysterious young woman with a book

I recently attended the 2021 Publishing Year in Review: Opportunities & Continuing Trends, an online publishing seminar put on by Ingram Content Group. The entire presentation was encouraging and fascinating.

One moment caught my attention during the presentation by Pete McCarthy, the Director of Consumer Insights from Ingram Book Company.… Read the post

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A Marketing Revamp for your Older Book Title

by Penny Sansevieri

Refresh Your Old Book

Book marketing strategies change a bit when you’re promoting an older title, so it’s important to keep your marketing plans separate for your new releases and your backlist.

But that means something can be done to spike book sales on this older title!… Read the post

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