Writers in the Storm

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Category: Author Marketing

Subgenres and Comp Books. Find Ones that Sell Books Better

By Kris Maze

You’ve written your book, edited it, collected beta reader feedback, and now you want to shop it around to editors and publishers.  First off, congratulations! You have finished a book. But now you will need to know how it fits in the world of book stores and online sales, and one step to categorize your book is by using comp books.… Read the post

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Ways for Authors to Cross-Promote Their Books

by Ellen Buikema

One aspect of the book business that authors dislike is marketing their work. Not all of us are born salespeople. Some authors are extroverts who enjoy putting themselves out there, and easily juggle a day job, writing, and family time.… Read the post

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Two Success Factors No One Wants To Talk About

by Jaime Buckley

New writers often have questions. We want to understand the path to walk so we can find success.

Thing is, ‘success’ has various definitions, depending upon who you ask. You and I are motivated by different things, and this complicates conversations between writers.… Read the post

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What Can You Do with Book Awards and Reviews?

by Hannah Jacobson

What Can You Do with Book Awards and Reviews? Book and award

It’s common knowledge in the publishing world that book reviews and awards are essential pieces of the author success puzzle. Authors know it’s important to get reviews and win awards, but may be left to wonder:

            “What can you do with book awards and reviews?”… Read the post

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5 Reasons Your Amazon Ads Aren’t Drawing in Readers

by Penny C. Sansevieri

On a light blue background are the words Market Your Books above a megaphone in the lower left corner shooting 5-point yellow stars toward the upper right corner. In the lower right corner is the word Better.

With new books of every genre being added to Amazon daily, it’s crucial that you understand what makes for good book promotion on the platform and what you can be doing better. A lot of authors begin an Amazon ad campaign without learning trends, updates, and all that goes into a well-performing campaign.… Read the post

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