by Penny C. Sansevieri

Book marketing and promotion can feel like a full-time job, and not one that’s always easy to excel at.

That’s because effective promotion takes consistency and creativity, and it’s challenging to not only stay on schedule, but to continually come up with new ideas.… Read the post

by J. Alexander Greenwood

The last time I appeared here, I talked about ways to be selected for podcast appearances to promote your writing. I hope it encouraged you to put yourself out there. In this post, we'll cover how to find and evaluate podcasts, so you don't waste your time on shows with poor quality or audiences that are a little too niche in size.… Read the post

by Penny C. Sansevieri

I’m a huge fan of author education, and there’s no better way to further your book marketing and publicity success than attending a writers’ conference. The connections you make at these events are tremendous.

With writers’ conferences finally returning to in-person, now is an excellent time to start planning for your next event.… Read the post

by Colleen M. Story

If you’re like most writers, the word “platform” may inspire visions of soul-draining promotional activities that you wish you could pawn off on a full-time publicity department.

But the reality is that most of us are “stuck” tackling this marketing beast on our own.… Read the post

Every so often, we open the doors of WITS to our readers. It's our version of Open Mic Night. We like hearing what you're up to in your writing and back-to-school time, with Fall around the corner, is a great time for this.… Read the post