Some of you have heard of Klout,  a website and app that measures social media activity and ranks social influence. This is not another social media platform, I promise you. This is something you can set up that gives others an indication of the reach and effectiveness of your current social media efforts.… Read the post

Penny Sansevieri

So you got a book event...Great! Now you want to maximize it, right? You've heard your writing buddies (or perhaps read online) about the lack of attendance at signings so figuring out how to maximize the event, regardless of the numbers, might be tricky.… Read the post

Today I'm sharing a really fun present to help you to ring in the new year. When I told Laura Drake about the new Microsoft Sway, she about lost her mind. It is extremely creative and cool, but super easy to use.… Read the post

Penny Sansevieri

Now that everything has turned into 24/7 holiday shopping, you may wonder if it’s too late to get your book onto someone’s *must buy* holiday shopping list. While it’s late in the season to be thinking of your holiday strategy, there are some great things you can still do to nudge sales in your favor.… Read the post

Jen Karsbaek

So, you have a new book coming out, not a ton of marketing support from your publisher, and not much of an advance you can put towards your own marketing budget. What on earth can you do to get the word out about your book?… Read the post