Writers in the Storm

A blog about writing

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Category: Author Marketing

What Is Klout? Do Authors Need It?

Klout Left SidebarSome of you have heard of Klout,  a website and app that measures social media activity and ranks social influence. This is not another social media platform, I promise you. This is something you can set up that gives others an indication of the reach and effectiveness of your current social media efforts.Read the post

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7 Secrets to Selling More Books at Events

Penny Sansevieri

Author EventSo you got a book event...Great! Now you want to maximize it, right? You've heard your writing buddies (or perhaps read online) about the lack of attendance at signings so figuring out how to maximize the event, regardless of the numbers, might be tricky.… Read the post

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Why Every Writer Should Be "Swayed"

Today I'm sharing a really fun present to help you to ring in the new year. When I told Laura Drake about the new Microsoft Sway, she about lost her mind. It is extremely creative and cool, but super easy to use.… Read the post

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6 Ways to Jump on Holiday Sales

Penny Sansevieri

Holiday Book SalesNow that everything has turned into 24/7 holiday shopping, you may wonder if it’s too late to get your book onto someone’s *must buy* holiday shopping list. While it’s late in the season to be thinking of your holiday strategy, there are some great things you can still do to nudge sales in your favor.Read the post

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4 Tips for Working With Book Bloggers

Jen Karsbaek

Book bloggerSo, you have a new book coming out, not a ton of marketing support from your publisher, and not much of an advance you can put towards your own marketing budget. What on earth can you do to get the word out about your book?Read the post

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