author branding | Writers In The Storm

Should Authors Break Free from the Brand?

Guest Blogger — Wed, 10 Jul 2019 11:02:49 +0000

by Julie Cantrell The standard advice given to writers is to brand yourself. Find a genre, and stick with it. This strategy has proven successful for many contemporary authors such as Danielle Steel and Mary Higgins Clark, but even Jane Austen had perfected the practice years earlier, and Agatha Christie used it to pen mysteries […]

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How to Make ALL Ads, Marketing & Newsletters Work BETTER

Guest Blogger — Fri, 01 Feb 2019 12:01:13 +0000

by Kristen Lamb Book sales. This is what everyone wants to learn about, so Writers in the Storm has been kind enough to let me proselytize here. Most of us are continuously asking the same question. How do we get readers to find, love and buy books? Over on my blog I posted one answer […]

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Why You Need a Media Kit, Even If You Aren’t Published Yet

Guest Blogger — Mon, 06 Feb 2017 12:01:39 +0000

June Stevens Westerfield Have you ever known exactly the information you want to put out into the world, but then draw a blank as to how to do it properly? Would you believe that, strangely enough, that happens to authors a lot. Like a really lot. You’d think that those of us that fancy ourselves […]

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Creating an Author Brand When You Write Multiple Genres

Guest Blogger — Mon, 14 Nov 2016 12:01:19 +0000

June Stevens Westerfield Creating a brand that represents you as an author and reflects your writing as a whole is hard enough when you write in just one genre. Often, when an author writes books in just one series, their author brand gets tied inextricably with their series brand. That isn’t ideal, but it isn’t […]

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3 Basics of Author Online Presence

Guest Blogger — Wed, 28 Oct 2015 11:02:55 +0000

Sierra Godfrey You might remember a hullabaloo in August on Twitter called Pitch Wars. It’s a contest where writers submit queries to agented and published writers in the hopes of being taken on as a mentee. The contest is a terrific opportunity to get detailed, one-on-one coaching from an experienced writer, but the sheer number […]

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How to Create a Book that Sells and a Marketing Plan that Works (every time!)

Guest Blogger — Fri, 16 Oct 2015 11:02:14 +0000

Penny Sansevieri For authors, there’s nothing more satisfying than writing the final sentence of a book that you’ve poured your heart and soul into. You can feel proud of what you have accomplished, but the hard work doesn’t end here. Although you have completed the book, now you need to ask yourself whether you’ve written […]

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Branding for the Multi-Career Author

Guest Blogger — Wed, 29 Oct 2014 11:00:01 +0000

Sierra Godfrey Most authors have a day job, and sometimes we’re lucky enough for that be writing-related. They say that the creative brain has the ability to be creative in multiple ways, and you’ll often find those who write also paint, act, sing, compose. In my case, I’m both a writer and graphic designer –and […]

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How Writers Learn What They Need To Know

writersinthestorm — Fri, 30 Sep 2011 11:30:51 +0000

The Guinea Pig Diaries: Novel Edition by Piper Bayard I wrote a novel. For five and a half years, I wrote a novel. I didn’t just write it, I rewrote it, rewrote it, and rewrote it again. I ate it, slept it, drank it, and then I found some betareaders, and I rewrote it again. […]

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