branding | Writers In The Storm

Should Authors Break Free from the Brand?

Guest Blogger — Wed, 10 Jul 2019 11:02:49 +0000

by Julie Cantrell The standard advice given to writers is to brand yourself. Find a genre, and stick with it. This strategy has proven successful for many contemporary authors such as Danielle Steel and Mary Higgins Clark, but even Jane Austen had perfected the practice years earlier, and Agatha Christie used it to pen mysteries […]

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Start Building Your Author Brand

Guest Blogger — Mon, 21 Dec 2015 12:00:45 +0000

June Stevens Westerfield What is an author brand? Some say it’s the genre you write. But it’s really not, at least not entirely. Your brand is what makes you recognizable to readers. In short, your name is your brand. If you are a romance reader and someone says “Hey, I’m reading the new Nora book,” […]

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Designing a Book Cover That Tells

Guest Blogger — Wed, 03 Jun 2015 11:01:43 +0000

Christopher Lentz If you’re reading this, you’re probably a storyteller. That’s part “story” and part “teller.” So what do your book covers tell potential readers? First confession: I may be new to the self-publishing world, but I’m not a newcomer to the universe of design and marketing. Since the launch of my novel, Blossom, I […]

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10 Tips for a DIY Author Website

writersinthestorm — Mon, 07 May 2012 11:00:46 +0000

By Laura Drake I am NOT a techie. I don’t know software, I’m not a graphics designer. Heck I can’t even use a camera well! I’m an accountant. That translates to: I’m cheap. Too cheap to pay someone to build a website for me. Besides, I have to admit, turning my website over to someone […]

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6 Key Lessons I’ve Learned From Horses: The Three T’s - Tools, Techniques & Time

writersinthestorm — Mon, 02 Jan 2012 12:00:50 +0000

By D. A. Watt In my two previous blogs, I covered three other key lessons I've learned from horses; Attitude, Knowledge, and Imagination. Notice, talent is not included in my title. It’s not about talent; it’s about the three T’s of craft. If you’ve been writing for years, then you’ve got talent. My bet is you’ve […]

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Social Media and Your Author Brand

Jenny Hansen — Fri, 02 Sep 2011 11:30:33 +0000

Today's authors are very in-the-know about the changes sweeping through the publishing industry. I am so thankful to be pursuing a writing career in these times where the access to amazing resources and generous authors is at our fingertips. If you don't feel "up to date" and want to read more about the changing state of […]

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