June Stevens Westerfield | Writers In The Storm

The Murky Waters of Series Branding

Guest Blogger — Mon, 21 May 2018 11:01:29 +0000

June Stevens Westerfield I had hoped to avoid the particular topic I’m about to broach completely; however, as I always talk to you guys about branding, I would be remiss if I ignored the current publishing climate and didn’t take the time to discuss book branding as it relates to your cover and title. As […]

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Cover Art FAQ: Answered

Guest Blogger — Mon, 07 Aug 2017 11:00:49 +0000

June Stevens Westerfield “Don’t judge a book by its cover.” That is good advice for life, but it doesn’t work for actual books. Readers DO, and always will, judge a book by its cover, and there is nothing you can do about it. No, wait, I lied. There is something you can do about it. […]

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SHOULD You Create Your Own Book Cover?

Guest Blogger — Mon, 05 Jun 2017 11:02:29 +0000

June Stevens Westerfield A few months ago the lovely Laura Drake emailed me and said “I’ve got this book coming up, what do you think of the cover I am designing for it?” Ooh, tricky thing here. You see, if you ask me my opinion on something, I will give it. Even if it’s negative. […]

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Why You Need a Media Kit, Even If You Aren’t Published Yet

Guest Blogger — Mon, 06 Feb 2017 12:01:39 +0000

June Stevens Westerfield Have you ever known exactly the information you want to put out into the world, but then draw a blank as to how to do it properly? Would you believe that, strangely enough, that happens to authors a lot. Like a really lot. You’d think that those of us that fancy ourselves […]

The post Why You Need a Media Kit, Even If You Aren’t Published Yet first appeared on Writers In The Storm.

Creating an Author Brand When You Write Multiple Genres

Guest Blogger — Mon, 14 Nov 2016 12:01:19 +0000

June Stevens Westerfield Creating a brand that represents you as an author and reflects your writing as a whole is hard enough when you write in just one genre. Often, when an author writes books in just one series, their author brand gets tied inextricably with their series brand. That isn’t ideal, but it isn’t […]

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Does Your Website’s First Impression Sell Books?

Guest Blogger — Mon, 07 Mar 2016 12:01:08 +0000

June Stevens Westerfield Say you're a reader whose friend told you about an author they love, named “Great Author" (insert YOUR name here). So you, the reader, go to Google and you type in “Great Author”. Bam, there’s the authors website, they also have Facebook page, and there are some links to some books. You might click directly […]

The post Does Your Website’s First Impression Sell Books? first appeared on Writers In The Storm.

Start Building Your Author Brand

Guest Blogger — Mon, 21 Dec 2015 12:00:45 +0000

June Stevens Westerfield What is an author brand? Some say it’s the genre you write. But it’s really not, at least not entirely. Your brand is what makes you recognizable to readers. In short, your name is your brand. If you are a romance reader and someone says “Hey, I’m reading the new Nora book,” […]

The post Start Building Your Author Brand first appeared on Writers In The Storm.