April 24th, 2015

Craft an Exceptional Elevator Pitch

Posted In:
Author Marketing | Blogging Guests | Penny Sansevieri

Penny Sansevieri

What is an elevator pitch and why do you need one?

An elevator pitch is a short one- to two-sentence description about the book. It's the briefest of the briefest descriptions you can develop. The reason elevator pitches are important is that we have an ever- shrinking attention span, so you need to capture someone's attention in a very short, succinct pitch.… Read the post

November 28th, 2014

6 Ways to Jump on Holiday Sales

Posted In:
Author Marketing | Blogging Guests

Penny Sansevieri

Holiday Book SalesNow that everything has turned into 24/7 holiday shopping, you may wonder if it’s too late to get your book onto someone’s *must buy* holiday shopping list. While it’s late in the season to be thinking of your holiday strategy, there are some great things you can still do to nudge sales in your favor.Read the post



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