Janet,

That's it exactly. I have been stunned when some of my clients emails get reported as spam, admittedly furious on a couple of occasions. But then when I think about it from the reader's perspective... sometimes it's a near thing. And we don't MEAN to be!

Denise - absolutely!

Karen, Those sound like wonderful newsletters that are really connecting with you! Yay!

Carol Berg... I know her and though I don't usually read her genre... my taste of them was delicious.

Good cleaning, Belinda.

The only caution with that tactic is that if someone is using privacy protection, you may not know if they've actually opened and read.

Which means you may have even higher than 50%.

Do you know what makes them open?

Debbie, does that mean you unsubscribe from any that don't catch your interest? Great way to keep your email inbox clean!

And I love that you are opening for joy!

Veronica, 45% is pretty good these days.

And you're doing something powerful with both the polls and the freebies: you're generating clicks on the email by the people that do open them. That's a powerful signal to email processing companies that you're not spam.

Well done! Keep at it!