By Lisa Norman

Do you hate marketing?

Great! I have good news for you: everything we know about marketing is changing, except for one thing: the core best practices. Things that have always been true are still true. All the hacks and elaborate technological hoops are moving and shifting, but I’d like to suggest that this is the best thing that could happen for writers.… Read the post

by Sandy Vaile

As writers, we’re painfully aware that not every story idea that sparkles in our mind turns into a gem on paper. With the intense competition of four million book releases each year, it’s crucial to ensure the idea behind a book is compelling and marketable.… Read the post

by Penny Sansevieri

For most authors, doing local promotion is low on the list of things they’re doing to market their books. And while national media and nationally focused marketing strategies are important, don't overlook the power of local marketing. By targeting your community, you can tap into the support of local businesses, libraries, and media outlets, creating lasting partnerships and gaining exposure for your work.… Read the post

by Jaime Buckley

New writers often have questions. We want to understand the path to walk so we can find success.

Thing is, ‘success’ has various definitions, depending upon who you ask. You and I are motivated by different things, and this complicates conversations between writers.… Read the post

Penny Sansevieri

Have you ever wanted to engage with popular blogs and people in the book biz? Following publishing experts and influencers on social media is not enough—you need to be proactive by standing out. Book promotion and marketing utilizes many tools, but there is one simple and efficient thing you can do that will help you connect.… Read the post