The tricks and hacks we've heard about marketing are breaking. Basic principles that have always worked are still valid, and writers have the advantage.

Not every story idea that sparkles in our mind turns into a gem on paper. However, there are ways to test your ideas. Sandy Vaile shows you how.

For most authors, doing local promotion is low on the list of things they’re doing to market their books. Don't overlook the power of local marketing.

You write a book. Everything is done as best you know how. You have everything covered. Or do you? Jaime Buckley shares what worked for him.

Penny Sansevieri   Have you ever wanted to engage with popular blogs and people in the book biz? Following publishing experts and influencers on social media is not enough—you need to be proactive by standing out. Book promotion and marketing utilizes many tools, but there is one simple and efficient thing you can do that […]