June 5th, 2017

SHOULD You Create Your Own Book Cover?

June Stevens Westerfield

A few months ago the lovely Laura Drake emailed me and said “I’ve got this book coming up, what do you think of the cover I am designing for it?”

Ooh, tricky thing here. You see, if you ask me my opinion on something, I will give it. Even if it’s negative. […]

April 19th, 2017

The Personalities of Social Media

Last month I did a post on how to build a strong online brand and the two most popular questions surprised me. The most common was: “What do I talk about?” Remember, that’s what your 100 word cloud is for. (Click that link in the first line if you don’t know what I’m talking about. We’ll […]

April 3rd, 2017

Amazon Keywords: The Secret to Doubling Your Sales and Pulling in New Readers!

Penny Sansevieri

As “marketers,” it’s a big part of our job to get more readers, but as you probably have discovered, that’s often a challenge. With so many books and so many titles competing for the same attention, setting yours apart from the pack can be hard.

On the flip side, what if […]

March 22nd, 2017

Helpful Hacks to Build a Strong Online Brand

Our current brave world of publishing demands that an author “build a brand.” What does that mean exactly? 

Simply put, your brand is the picture that pops into people’s mind when they hear your name. Your author brand is how your fans identify you.

How do you figure out what to talk about online? [I can hear […]

March 6th, 2017

Taking Yourself Seriously as a Writer—Before Anyone Else Does

Emily Cavanagh

For the past ten years, I have written steadily and quietly. While my friends, family, and colleagues all knew I wrote, only a few close writer friends knew the extent of my writing life. Only a handful of people knew that I had written four unpublished novels. When I would somehow let […]