April 19th, 2017

The Personalities of Social Media

Last month I did a post on how to build a strong online brand and the two most popular questions surprised me. The most common was: “What do I talk about?” Remember, that’s what your 100 word cloud is for. (Click that link in the first line if you don’t know what I’m talking about. We’ll […]

March 13th, 2017

Internet Writing–It’s All About That Page

 Piper Bayard

Writers have only two motives—we write to say something, or we write to be heard. One is all about us. The other is all about the reader. In a perfect world, good writers combine both the desire to convey information and the desire to serve the reader by “speaking […]

June 8th, 2016

5 Ways Google+ Can Rock Your Search Rankings (and Your World)

We always try to bring you information on the most useful technologies here at WITS and there’s a gaping hole in the Google+ category. We hope to rectify that with this post! Google Plus is an incredibly valuable social media platform, especially when it comes to making you (and your books) searchable.

Unfortunately, a lot […]

May 25th, 2016

How to Create a Monthly Social Media Calendar

Angelina M. Lopez

You’ve hit that mid-year lull, haven’t you? That time when, instead of creating social media posts with an objective, you’re posting a lot of cat videos. Instead of planning goal-oriented posts that express your personality, appeal to your fans, and move you closer to your business goals, you’re re-sharing the tired […]

March 7th, 2016

Does Your Website’s First Impression Sell Books?

June Stevens Westerfield

Say you’re a reader whose friend told you about an author they love, named “Great Author” (insert YOUR name here). So you, the reader, go to Google and you type in “Great Author”. Bam, there’s the authors website, they also have Facebook page, and there are some links to some books. You […]