by Kris Maze
The work of an author is rewarding, but time consuming; how do we accomplish the tasks while maintaining a sane life?
We revise our writing, review other writers’ work, build an author presence, and all while continuing to write new material. How can we do all this and keep it meaningful? When talking with others here at Writers in the Storm, I discovered that the struggle is universal. You can find comfort in knowing this is a problem for most of us!
It makes sense that writers would rather work on their manuscripts and not focus on the digital world. Social media can be a crippling distraction if not handled well, but it also is paramount to creating a vibrant fan base for your work. Building a presence online means taking the additional time we might not have to create content and to interact with our audience.
This can be overwhelming. But it makes a difference if you show up where your readers 'hang out' and build these relationships. The best strategy I can recommend is to get the most out of the writer tasks you are already doing.
Tips to create authentic content for social media platforms using your current work as a writer.
Author platforms are important, and social media is a proven way to connect with readers, but how do we find the time to write unique and engaging content?
The first step is to take inventory of the tasks you currently do.
As a part of this process I categorized my work into 4 areas that can also be a springboard for Social Media Content:
- Planning, Dreaming
- Research, Read in your genre
- Writing, Revising
- Writing Community - synergy of helping (giving back) and receiving (beta reading, critiquing, cross promoting)
Since writers do these things anyway, these are easy areas to pull from to create content that resonates with readers and keeps them invested in your work. All four of these areas can inspire your social media content.
1. Planning and Dreaming Stage
The Planning and Dreaming Stage is about sharing an intent with your Author Audience. What ways to already connect with your readers? How can you capitalize on what you already do? Consider these actions you can take on most Social Media Platforms:
Make a poll on what your next project should be. Do they want to hear about your character's backstory or an unlikely romance between your jilted protagonist and his ex? Find out what your fans want and share the results with them.
Ask about audience preferences: where should the story be set? Albuquerque or the Alamo? Maybe they won’t care, but you will be surprised at the opinions your readers have. Writing to your audience with an informed perspective gives you an opportunity to write what they most want to read.
Share a favorite quote that inspired your book. Or share from your own work and see the response. Ask for favorite quotes or resources from your readers.
Play a trivia game from research for your project. Find out what your audience already knows, or what is new to them. Use that research for more than one purpose!
Interacting with your audience keeps them engaged and interesting in what you do a s a writer. This can translate into more readers and more book sales.
2. Research and Reading
Research and Reading is the necessary body-building equivalent to beefing up our work in progress. Finding the right information and studying can bring new life and authenticity to a writer's work. Why not give your audience snipets of your research along the way to build interest?
Write a review. Are you reading a book on cooking because your MC is a start-up chef? Have your read many books on a historical figure? Share what you liked about it. Consider writing a review of it and adding the links to it on your social media.
Curate a list books you used for research on a particular topic. If a reader likes the resource you are using, chances are they are people with similar interests and will also want to read your book by association.
Share an opinion. Is there an issue you feel strongly about? Perhaps share a little with your audience and poll their thoughts. See how it resonates and write to the conflict. The caveat here is to be sensitive to highly politicized issues, since these can also alienate readers and damage your author platform.
Tell your most random discovery. Have you ever started searching the Internet for research only to find that you wasted an afternoon searching the top 20 cat memes of the 2000’s? (Guilty!) Give yourself credit for falling down the digital rabbit hole: sometime must have peaked your interest and perhaps it is interesting to your readers as well. Share the fun bits with your readers. Let them know what your find interesting and your readers will become curious about your work.
3. Writing and Revising
Writing and Revising is the time to buckle down and give your book baby some undivided attention. This may be where you shut down the Social media factory for a while and put your head down over your manuscript.
Put up your virtual “Do Not Disturb’ sign. Although it is important to keep your focus, it's a good idea to let your readers know what you're planning . Set up regular posts for fun using a scheduling feature of your Social Media. Try something funny or informative topics to remind your audience about you as an author. Give them a time frame and use your return as a time to build a fun interactive response. Consider using options for scheduling in advance such as Hootsuite or Buffer, or perhaps hire out the work with a service.
Don't Disappear. The idea is to free you up for a designated time, but don’t disappear entirely. It may be your personal preference to have a low profile, but you should be easy to find regardless. Stay on the readers' radar - your hard work will pay off and afford you time to take a break. Readers will understand, they just don’t want to be ghosted and completely ignored. See this article by Angela Ackerman, of Writers Helping Writers for more guidance on how to make Authentic connections through social media using her FAR Method of Marketing for more ideas.
4. Writing community and Giving Back
Share the good news. Giving Back to your writing community brings your good juju to your work, but it also can provide you more posts on Social Media. Sharing your gifts of time and insight are essential to quality writing that readers love to read. Do you have a writer friend who could use cross-promotion or has a new give-away on their website? Share press releases and forward social media from your author friends, as they most likely will do the same.
Get Involved in Community Service. Giving back can mean actual volunteer time too. For example, try helping at a Habitat for Humanity or a pet shelter, especially if those locations or occupations are a part of your novel. Get into the difficulties and joys of working as a carpenter or a vet tech and find better ways to make your stories realistic. Find other places to help out, too. Make someone’s day and make yourself feel better by showing you care with your time, energy and resources.
Giving your time and energy can benefit your writing in many ways. Inspiration from your work and the people you interact with can make it to your own pages. Getting a clear picture of what someone’s work and life is truly like helps us to write with integrity.
Put on your writer hat and pull up your sleeves to learn a new task. It will vitalize your manuscripts and even bring smiles to your face.
All these wactivities can be adapted to social media. Pictures, quotes, promoting a cause, can all come from these activities. Share what you are doing and let your audience know. They love a sneak peek behind the scenes. And who knows? It might inspire and inform your work in progress as well.
What ways do you use your writing process to interact with your audience? Do you use social media for more than the promotion of books? Share down in the down in the comments some of the ways you've found to connect, and feel free to toot your own horn!
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Kris Maze writes empowering, twisty stories and also teaches Spanish. After years of reading classic literature, mysteries, and legal thrillers, she sought to publish her own books. Her first Science Fiction novella, IMPACT, (Aurelia Leo, 2020) is now available!
Kris Maze is fascinated with strong characters like her protagonist Nala, a teen journalist who reluctantly works with a crazed scientist Edison to survive an incoming asteroid implosion. For more information on her book, look here.
Check out her newly revised website and say hi! While you are there sign up for her newsletter to get updates on blog tours and media takeovers during the next couple months. For Subscribers during September there will be a free Writer Wellness Tips and Tools download, so now is a fantastic time to visit her website.
For more information on her Dystopian Sci-fi Romance check here.