by Lisa Norman

Authors know they need a website. But did you know there are different types of websites?

From years of working with authors, I’ve identified 3 basic types of websites, each with their own strengths and weaknesses.

The Basic Business Card

A simple online presence for authors to showcase their professional profile.… Read the post

by Lisa Norman

Search engine optimization (SEO) is making your website attractive to the search engine spiders. When they like you, they crawl all over your website and seize upon the tasty morsels of your content to share with their millions of curious customers.… Read the post

Every year here at Writers In the Storm, we picture one word that we need to guide us through the coming year. It might be an action or a belief or a philosophy. Below are our words. We hope you will share yours with us in the comments!… Read the post

by Lisa Norman

The first two parts of this series helped us set up a basic understanding of the changes in the world of art and writing.

If you missed them, here they are: Part 1 and Part 2.

In this final article of the series, I want to share suggestions and encouragement as we move forward into a changing world.… Read the post

by Lisa Norman

Every day, authors ask me how to survive the current social media meltdown.

The bad news:

Here is some of the bad news authors are focusing on:

• Twitter laid off 3,700 employees
• Meta (Facebook) laid off 11,000 employees
• Amazon is planning to lay off 10,000 employees
• Alphabet (Google) is discussing layoffs
• Preliminary statistics for book sales in 2022 are not great unless you are Colleen Hoover

There’s no denying it: these statistics are concerning.… Read the post