Janice Hardy, founder of Fiction University offers an easy template to help you evaluate your story for reader engagement.

Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, offers dozens of small tips that can make a big impact on your book marketing.

Motivation is what makes your character the person they are. Laurie Schnebly Campbell shows the difference between goals and motivation and how to make readers fall in love with your character.

Tasha Seegmiller taps the wisdom of Brené Brown to show how creatives can manage the challenges that plague us the most, from bad reviews to critiques to beta readers who urge us doubt, stall, or quit.

No creative soul likes receiving negative feedback on their work—no matter what we might tell you. Uber-editor Tiffany Yates Martin shares tips for getting the constructive feedback you need.