by Lynda Bouchard

What can an author learn from a pair of Spanx? A lot.

I was in a mall last week with my aunt and, as we walked through the pantyhose department, I noticed that one brand stood out. Spanx.

How Spanx got noticed and the unique marketing of this product is a brilliant lesson for all authors. Small is the new big.

By Michelle Gable Earlier this year you might’ve read about the Parisian flat left abandoned for the better part of a century. Though photographs of the frozen-in-time apartment went viral only recently, I read about the discovery several years ago and it inspired my debut novel A PARIS APARTMENT. It was late in 2010, on […]

By Janice Hardy Theme is an often misunderstood and underused aspect of a novel. Years of English classes have made us think that theme is something reserved for literary novels or stories with deep, meaningful messages, not for commercial fiction and good old fashioned stories. Total bunk. Theme is a highly useful part of any […]

by Susan Spann Sherlock Holmes. Jane Marple. Jack Reacher. Three famous names with something important in common … aside from the fact that each of them solves crimes in mystery or thriller novels. What is this common element? Readers love them. The key to writing successful mysteries and thrillers doesn’t lie in careful plotting, clever […]

by Shannon Donnelly Years ago I was struggling to try and figure out how to write a synopsis. It took a lot of input from other writers, and some workshops, but I finally became comfortable with syopsis writing—and now it’s one of my favorite tools. I’m now doing my “Sexy Synopsis workshop again for Outreach […]