Piper Bayard Writers have only two motives—we write to say something, or we write to be heard. One is all about us. The other is all about the reader. In a perfect world, good writers combine both the desire to convey information and the desire to serve the reader by “speaking the readers’ language,” giving […]

We always try to bring you information on the most useful technologies here at WITS and there's a gaping hole in the Google+ category. We hope to rectify that with this post! Google Plus is an incredibly valuable social media platform, especially when it comes to making you (and your books) searchable. Unfortunately, a lot of people […]

Angelina M. Lopez You've hit that mid-year lull, haven't you? That time when, instead of creating social media posts with an objective, you're posting a lot of cat videos. Instead of planning goal-oriented posts that express your personality, appeal to your fans, and move you closer to your business goals, you're re-sharing the tired memes […]

June Stevens Westerfield Say you're a reader whose friend told you about an author they love, named “Great Author" (insert YOUR name here). So you, the reader, go to Google and you type in “Great Author”. Bam, there’s the authors website, they also have Facebook page, and there are some links to some books. You might click directly […]

I can hear you saying, Noooooo! Not another thing I have to do to build a platform! I'm already on FB, Twitter, Pinterest, I Blog, have a website, Instagram, Google Plus , Linkdin, Goodreads . . . Okay, I'll stop, because I'm depressing myself, but just know that I could go on. But what if there […]