I sold 5 years ago. So much has happened, it seems like fifteen. With 9 books out in the world, the tenth almost complete, I decided to look back, to what it would have helped me to know, when I was on that scary road to publication. I hope it helps those still on that road.
I learned this in motorcycling. Target fixation is a process by which the brain is focused so intently on an observed object that awareness of other obstacles or hazards can diminish. Also, the observer can become so fixated on the target that they will forget to take the necessary action to avoid it, thus colliding with the object
I wrote three books before I sold. Add 417 rejections and 15 years. By the end, I was so fixated on getting an agent and selling, that when it finally happened and the euphoria dissipated, I realized there was another road ahead. A longer, foggier, more treacherous road. I had no idea what to do.
Lesson learned. If you're working on a long term goal, like selling a book to New York, don't forget to look beyond it. Gather the resources and tools you're going to need to succeed after you sell. Very often, that's people who have already walked that road. They can give you pointers on where not to step.
You have worked so hard and for so long, that when it happens, it seems like it's all about you. You lose objectivity, and can make mistakes.
Lesson learned. I heard a bit of publishing info. Knowing it would help the authors of a large group I was in. I told them, and asked them not to forward the information. Of course they did, and it ended up embarrassing the person who told me, and hurting her, professionally. If I'd have stopped and thought five minutes more, I never would have done it.Be Careful. You don't know this road as well as you think.
Unless lightning strikes, you're not going to be happy with your sales. And if you are in the beginning, once you start looking around, you won't, trust me. But the thing about lightning is, it's indiscriminate; You can't call it down. You can't control it. And neither did the person who was its target.
Whining, 'Why not ME?' and becoming bitter, is not a good look on you.
Lesson learned. Down this road lies madness. And defeat. You're not competing with anyone, except the author you were yesterday. Everyone gets pulled to the 'green side' sometimes. Make that time short.
Which leads me to my last note-to-self:
Your work of blinding brilliance is on the road ahead. Go get it.
What notes to yourself do you have buried in a drawer? Share them with us!
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BONUS INFO: A new 'Write Stuff' Podcast about Beginnings!
Coming in July - the first in Laura's new series with Grand Central!
Carly Beauchamp fell in love with Austin Davis in first grade,when she looked across the craft table and recognized a piece of her, staring back. But her white-dress dreams always come in second to his goddamn rodeo.
Happy Holidays to all of today’s Writers in the Storm readers! Did Santa bring you everything on your list?
What’s that?
You didn’t make a list?
When did we adults stop asking for what we need? Personally, I think independence is overrated as a hallmark of maturity. We writers can be especially stubborn in this regard, as if a helping hand might in some way diminish our creative accomplishment.
I beg to differ. Asking for support is a bold move, a signal to the universe (and okay, your family) that your course has been charted, you plan to reach your destination, and you are worthy of their wind in your sails.
Here are some of the many ways that asking for help has benefitted my writing.
Household chores. When you work, care for others, and write, there are times when something’s got to give. I’ve asked for help babysitting, chauffeuring, grocery shopping, cooking, cleaning, laundering, mowing, and more. Sometimes relief from one tiny chore is all I need to free up the energy to write.
Accountability. Before I had an agent or a publisher awaiting my material, I had several accountability partners through the years, whose sole purpose is to make sure I put words on the page. Like a labor coach, she’d hold me to goals I made before I lost my mind. It’s far superior to broadcasting word count on Facebook: your partner actually cares, since you are holding her accountable as well.
Brainstorming. Nailing a solid story concept is crucial to inspiring my devotion to a project. Characters I care about who are in a tight spot will turn my “daily grind” into an opportunity to show up and do right by them. I have several friends who will say yes when I need to toss around ideas.
Research. Everyone knows someone who knows someone. When I am struggling to obtain a piece of much-needed information and don’t even know how to ask Google for help, my Facebook friends and local research librarians are always willing to lend me a hand.
Travel. Internet and book research may point the way, but a time may come when you simply need to fill your senses with the settings in your book. Ask for support in this. With advance planning, this can be incorporated into family vacations, visits, or trips to help someone move.
Critique. We need fresh eyes. Period. Never feel bad asking another writer to read and provide feedback, if you are willing to do the same for her.
Unblocking. One time a friend and I were bemoaning our lack of progress and we decided to take turns sending each other a writing prompt. Each day we used the same prompt in our respective works and shared the (drastically different) results. Soon the creative juices were pumping again.
Education.Writers need education as legitimately as those who hope to excel in any other profession. If you’re queasy about how much to invest in a profession with such uncertain financial reward, ask other writers which programs delivered the best bang for their buck. Then spread the word among family members that “education vouchers” make great gifts!
Exercise. Everyone can use a walking partner or a fellow gym rat to get them moving. In fact, social accountability is sometimes the only thing that can pull us away from our computers. Both body and mind will thank you for seeking help.
Recipes. While funneling my creative energy into my work all day, it’s hard to come up with new ideas for healthy meals. Asking for recipes, and sharing yours, will make this piece of daily drudgery into a way to enliven the senses and make new friends.
Referrals. There comes a time when we are ready for developmental editing services, an agent, a blurb, or design services. Even if you toughed it out alone so far, eventually you will need to reach out for a hand up. If you practice early in your career, this step won’t be as hard!
Marketing. Despite the miracle of social media, individual reach only goes so far. Cultivate relationships in your genre that will inspire you and your friends to share and share alike. That following you worked so hard to find will make others happy that you asked.
You may have struck out with Santa, but it’s not too late to ask for help. As you set goals for 2018, think about the way others might be able to help you.
If you are willing to phone a friend, success might be closer than you think.
What are some of the ways your writing has benefitted from asking for help?
For those of you brave enough to try it, go ahead and ask for help with something right here in the comments.
Who knows—maybe the WITS community can hook you up with someone who can help?
*Note from Kathryn: Thank you to the WITS readers who have so faithfully looked for my monthly fourth-Monday posts these past four years! I’ll be moving to a quarterly schedule in 2018 so look for my next post on Tuesday, January 23!
With people all over the world averaging at least three to four hours each day online, social media marketing is something we just can't get away from. People use their phones and mobile devices for more than half their time online and 90% of that time is spent in apps. They are browsing, cementing friendships, shopping and making many of their buying decisions based on the posts, videos and recommendations of people in their online circles.
The rub: unless you are retired, spending that much time online takes away from the other important responsibilities in your life.
My intention with this series of posts is to help you make decisions about how you spend your time online, and how you find online content that provides the most traction for your brand and your book sales.
What is "your brand?" Simply put, your brand is the image that forms in peoples' minds when they hear your name. You want to shape that perception with content that cements the brand that you want.
Remember, social media marketing is not about dousing your followers with periodic buckets of updates. It is a thousand drops of water, one dribble at a time, that will help your online presence flourish.
Developing a posting schedule that doesn't run you ragged...
Here are my time hacks for fitting a variety of quality social updates into your busy schedule:
1. Schedule time to create your graphics and videos.
Just as you would schedule an hour of writing time, schedule an hour or two of time to create graphics. Doing them all at once, when you are on a roll, allows you to have cohesion with your brand and images. I highly recommend a tool like Canva that allows you to make social media sized graphics, banners, etc.
You don't have to schedule this time every week, but it will pay off if you do. Perhaps one week of the month will be for creating photo shares, another will be spent recording videos and a third week will be spent browsing for graphics to use as background for quotes (these are always popular).
I wait for those "100 images for $100" deals on Deposit Photos so I can run targeted searches for images and save them to my account for later use. Two things take more time than anything else on social media, at least for me: finding images and engaging in discussion about what you post.
Note: You want to include your logo or website on each graphic. This is so people can find you when they see your graphic, and so someone has to work to pirate your images. Yes, people steal photos all the time, without observing copyright. If it's yours, label it.
2. Use Google Alerts.
Google Alerts is an easy-to-set-up free tool. If there are topics you need to post about - i.e. mermaids or underpants or how to macrame - set up a Google Alert for each topic and you will receive an email whenever it's mentioned in the news, anywhere in the world. Easy-peasy.
You can save even more time by keeping a list of these tweetable/bloggable links, either through an ongoing email, a Word or Scrivener document, OneDrive or Evernote, or even a draft post on your Wordpress dashboard.
Time-saving Tip: You need to have an easily-accessible, ready supply of social shares that fit your brand. This lowers your "content" stress level by a mile, decreases the amount of time you spend online each day, and helps your branding stay consistent. Many people keep a social media calendar for this reason.
3. Let IFTTT to bring the content to you (and even post it).
IFTTT has saved me loads of time. It stands for "if this, then that" and it's a free tool to help all your apps and devices talk to each other. Below is a sample of some of the applets I use IFTTT for.
Don't want to go looking for GIFs? IFTTT has an applet that will email you a list of the trending GIFs for the day from Giphy. You can then share them any way you see fit.
No time to do Instagram and Pinterest? I love them both but Instagram is mobile only, which means I'm more likely to have my day-to-day "life photos" come from there. There are applets you can set up to post to various Pinterest boards based on your Instagram hashtag. Here is my Urban Gardening Board, which is more than half populated by my Instagram feed.
Want to shake up your Twitter feed with some of those same "life photos?" There is an applet to copy Instagram posts to Twitter as "native photos" rather than as a link. You get two-for-one and the ability to spend your social media time connecting over the photos rather than posting them.
I highly recommend spending one of your online hours setting up a few IFTTT applets. You can always delete the ones that don't work for you, or populate one Pinterest board at a time. This is for you to decide.
Note: Do not set up applets for apps you have no intention of monitoring. The goal is to spend less time posting so you can spend more time being social. There's nothing you can do to piss off people more on social media than NOT being social.
4. Scheduling isn't always bad.
Tools like Hootsuite and SocialOomph and Sendible remain popular for a reason. You can't be online all the time, and we all have busy lives. We have readers in Europe who are 7-10 hours ahead of us and we want some of our updates to show up when they are awake.
Note: Doing 100% of your social media updates via a scheduling tool when you are never online is spammy behavior. We don't want to be called spammers...that's bad juju.
BUT scheduling some of your important updates, and being around to monitor the results, is just practical.
There are many many schools of thought on what gets others to share your content, but I decided to go with science because we want results that can be duplicated. Scientific American published a fascinating article that concluded the following:
"..content that elicits an emotional reaction tends to be more widely shared. In addition, stories stimulating positive emotions are more widely shared than those eliciting negative feelings, and content that produces greater emotional arousal (making your heart race) is more likely to go viral. This means that content that makes readers or viewers feel a positive emotion like awe or wonder is more likely to take off online than content that makes people feel sad or angry, though causing some emotion is far better than inspiring none at all."
Here's a good social media rule set from Sendible to help keep your brand image out of trouble.
Finally, in the new world of Instagram where you are allowed only a single URL in your bio, a tool like LinkTree has become invaluable. Make LinkTree your single bio link so people can find your other important links - your book page, your blog, or whatever other page drives your fancy this month. Here is my LinkTree, just to give you a sample: https://linktr.ee/jenny_hansen_ca.
More than anything, you want your time online to be fun and productive. If your time online is both those things, you're less likely to resent the time you spend there. Hopefully some of the ideas above will help you have a dependable social media presence that helps your brand and doesn't drive you insane. In January, I'll give you some more targeted ideas for content.
Now it's your turn! What are your tips and shortcuts for building your online brand? Do you keep a social media calendar? Do you set a timer? What do you do to maintain your work/life balance?
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About Jenny Hansen
By day, Jenny provides training and social media marketing for an accounting firm. By night she writes humor, memoir, women’s fiction and short stories. After 18+ years as a corporate software trainer, she’s delighted to sit down while she works.
