Writers in the Storm

A blog about writing

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Hooks, Lines—and Sinkers

NOTE: Our very own Laura Drake is teaching an online course on "Fearless Pitching," June 10-July 7. Click here for more information.

Now, Let's welcome back Shannon Donnelly!

First lines fall into three categories—hooks, lines, and sinkers.

The sinkers are pretty obvious—they’re the dud lines, the lines that don’t help a reader into the story. They’re when you start with a cliché (everyone at a funeral), or with the weather, or with description that doesn’t sing. They’re when you’re tap dancing around the story instead of starting the action.

So let’s talk about hooks and lines.

A hook is just that—it’s something so interesting going on that the action or idea hooks the reader. You just have to have more. But you can also start with great lines. As in beautiful writing, an evocative phrase, or a line that happens to set the perfect mood.

But you have to be careful here—a great hook, or first line, can also backfire on you. If all you have is a fabulous first line (and nothing else to go with it), the reader is going to figure that out fast and put down the book. Also, if you polish and create a fabulous hook, or a wonderful first line, but the rest of your book doesn’t live up to the promise, that’s a problem. And, if the first line doesn’t match the tone of the story, you’re in trouble. As in, if you want funny, you want to start that way and stay that way—same thing goes for sexy. Start as you mean to go on.

Let’s get back to those first lines, and look at some classics.

Ralph Ellison starts with a hook—I am an invisible man. (And, yes, the book is The Invisible Man.) That is definitely starting with the right tone and a idea to hook the reader.

William Gibson in Neuromancer offers up both a hook, and a beautiful line—The sky above the port was the color of television, tuned to a dead channel. That’s a line that invites the reader into the book, setting the tone for what is to come. And it’s just beautiful writing—clean, crisp, with a great image.

Doddie Smith in I Capture the Castle (a charming book), starts with a hook that leaves the reader wondering—I write this sitting in the kitchen sink. And why she’s sitting in the sink—not at it—is part of the story.

Jill Shalvis uses dialogue in her first line of At Last to hook the reader—“I’m not lost,” Amy Michaels said to the squirrel watching her from his perch on a tree branch.

So how do you get to a hook or a great first line? There are many approaches.

Questions. The Cardros Ruby starts: Des Cardros was tempted to toss a coin—would his brother shoot him on sight, or simply toss him out of the ancestral home? A question is a great hook—either a direct question or one implied. The question still needs to set the tone and overall pace of the book—are we in more of a character study, or a fast paced action thriller?

The question can be implied not direct, as in Paths of Desire, which starts: I can’t do this, Thea decided, her fingers cold and fretting the ties of her brocade dressing gown. Here the reader is left with a couple of questions--what is it she can’t do, and why is she in a dressing gown?

Dialogue. This is a favorite way of mine to start a book—it gets you right into a scene, and sets a fast pace. “Beauty ain’t required, but she’s got to catch the eye,” Theodore Windslow said, striding across the small salon, one hand fisted behind his back and the other gesturing in the air. That’s the start of A Proper Mistress, and sets the tone of the book right off. It’s not a strong hook, but it’s a good line—good enough to pull the reader forward into the rest of the scene, and that scene is the book’s overall hook.

The Writing. This is where you go for a line that might capture a reader—it’s not the strong hook, it’s the softer allure of the writing. As in the start of Edge Walkers—Nothing could dampen the sweet rush of anticipation singing in her veins. This book was a new departure for me, so I wanted strong writing and a strong voice—and I wanted that to show up in the first line of the story.

Action. This is where you throw the reader into the story in the middle of things happening. Working with people who killed demons for a living had its downside, and Mackenzie Solomon was staring at six of them. That’s the start of Riding in on a Burning Tire, and the pace is set from the first line—there’s a lot of action. The tone is also set right away as well—you can tell this is not a Regency historical romance.

Philosophy. This is one I don’t often use, but Jane Austen famously creates one of the most quoted lines when she opens Pride and Prejudice—It is a truth universally acknowledged that a single man in possession of a good fortune must be in want of a wife. This is a brilliant line, offering wit and style—as does the rest of the story. This line is an invitation to settle back and enjoy.

And that, ultimately, is what you want your first line to do—to evoke the right feeling for the book. The feeling that this is a taut thriller, or a scary ride, or a delightful romp. You’re making a promise with that first line—and you then have a story to deliver that fulfills the promise.

So what are your favorite first lines?

The Carcrods Ruby Cover

About Shannon Donnelly
Shannon Donnelly’s writing has won numerous awards, including a RITA nomination for Best Regency, the Grand Prize in the "Minute Maid Sensational Romance Writer" contest, judged by Nora Roberts, RWA's Golden Heart, and others. Her writing has repeatedly earned 4½ Star Top Pick reviews from Romantic Times magazine, as well as praise from Booklist and other reviewers, who note: "simply superb"..."wonderfully uplifting"....and "beautifully written."

Riding in on a Burning Tire, the second book in the Mackenzie Solomon, Demon/Warders Urban Fantasy series is just out from Cool Gus Publishing. And her latest Regency romance, The Cardros Ruby, a RWA Golden Heart finalist, came out this May.

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Street Teams: Why you need one and how to create one

Note: Congratulations to Robin Kramme, winner of the giveaway by Melissa Cutler!
Writers In The Storm is thrilled to welcome Steena Holmes.

There’s one key aspect to writing that authors either love or hate. Promotion. We either find it exciting and can’t wait to dive in or we fortify ourselves with pots of coffee followed by bottles of wine all the while wishing our books would magically appear on the bestsellers list with no effort on our part.

I’m one of those authors who fortify myself with a fresh pot of coffee and some of my favorite chocolate before I dive in. But I’m not relying on magic. I have a Street Team!

A street team is made up of readers who love your storytelling and want to help get the word out about your book(s).

Why have a street team? Simple – promotion! By banding together readers who love your stories, you’ve expanded your sphere of influence to reach more potential readers. The best form of promotion after all is word of mouth.

Creating a street team

First, I had to get over the “Who in their right mind would want to join my street team” angst, I’d seen several authors spam their way through social media trying to get people to join their team. Not the way I wanted to approach this.

The objective for me was not to get more sales, but gain new readers.

How?

  • I redirected attention off me and focused on my books. Through social media (Goodreads, Twitter, Facebook, etc) I connected with readers.
  • I redesigned my website so that it would be more appealing to readers.
  • I created Steena’s Secret Society. Who can resist a “secret society”?
  • I built up my newsletter following and sent out a special invite to join my Secret Society.

That’s it. I didn’t fill up my friends timeline with multiple requests to join my street team. I didn’t create a group and then invite all my friends and all the authors I knew. I didn’t join Goodreads discussions or visit the kindle boards and entice strangers with free books.

In other words – all I did was ask the readership I had built up if they’d like to be part of my secret society. I didn’t want to inflate my street team with people who ONLY wanted free gifts. I wanted people who loved my stories and would support me as an author.

I expected to garner only a handful of readers who were interested. I was surprised at the responses and found myself needing to cap it to a level I found manageable for the beginning.

Once I created my group I had one focus. NOT to promote myself.

Weird, right?

Counter productive? No.

I don’t want just a street team. I want a community. I want it to be a place where my ‘sisters’ feel like they belong. Where they feel a personal connection not only with me but with each other.

Why?

Because I write stories that touch women’s hearts. If I’m going to connect with them personally, then I need to connect with their hearts as well. I don’t want a group that will only promote me if I’m throwing gift cards or free books or other items their way. I want them to want to promote me – because we’ve built a connection, because they love my stories, because they want to see me succeed.

What about the free stuff?

Of course I offer free stuff as well. They get swag for being part of my group and then I offer gift cards and chocolates here and there as a way to say thank you for all the promoting they do. But I’m the type of person who likes to be part of their lives – so when they lose a loved one, when there is a wedding, Easter, Christmas, birthdays...they are not JUST my street team – they have become my friends.

And to me, that’s the key. I’m connecting with my readers in a personal way. My street team are my readers. My team will grow and will continue to bond as a community, as a family.

It’s probably why it started out as Steena’s Secret Society and my group now calls themselves Steena’s Secret Sisters.

Have you started a Street Team? What worked for you? Or are you part of a Street Team and what made you join?

About Steena

Emma's Secret-front cover

Chocoholic. Reader. Wife. Chocoholic. Mother. Author. Chocoholic. Living a life full of passion is the only way to live – especially if you have coffee on hand. Author of Bestselling Finding Emma, Steena snagged a 3-book deal with Amazon Publishing after thousands of readers fell in love with a little girl and grandfather from her story. Emma’s Secret is coming out June 25th! Visit www.steenaholmes.com to find out more.

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WriterStrong: Keep Them Up All Night

First a quick congratulations to the winners of the two most recent giveaways: Deb Kastner and cwolffe both won a copy of Laura Drake's debut release;  Karen Duvall will be taking a Margie Lawson class! Now, please give a warm WITS welcome to Melissa Cutler (take note folks, she's doing a giveaway).

I'm excited to be on Writers in the Storm today talking about how to keep readers turning the page long after their bedtime. One of the best pieces of revision advice I ever got was from a national best-selling author: There's no such thing as big problems in a manuscript. They're all little problems.

I wholeheartedly agree. What can at first look like a sweeping, vague issue (like the ubiquitous term pacing) really just boils down to a chain of small craft choices an author makes on every single page. I used the word chain because when it comes to page turning potential, layering is key.

If you've been told, either by agents, editors, or crit groups that you have a pacing problem, don't get overwhelmed. Yes, look at where you enter and exit each scene, but also try this: zoom in to a single plot point or interaction between characters and analyze how you build anticipation.

Okay, yeah. That's great. But how?

My answer: promises and answers. Throughout a story, the author continuously makes leading promises, both big and small, about what is to come. Readers, then, anticipate the fulfillment of those promises. On a whole book scale, this is easy to see in romance novels—the reader is promised a happy ending and (hopefully) reads until the promise is fulfilled.

But it's the hundreds of little promises an author introduces along the way that make up the lifeblood of anticipation and keeps readers up past their bedtime.

There are two distinct author skills at work here: 1) knowing how to frame promises that hook readers and 2) how to layer a momentum gathering chain of promises and fulfillment.

How you frame the promise: There are lots of ways. Here's a few…

  1. It can be as subtle as planting an object in an earlier scene that will be crucial later on in the story. For example, if you pointedly explain that a character hides her diary where no one will ever find it, then savvy readers are going to expect that someday, someone is going to find that diary and all the consequence will be OMG important.
  2. Or it can be more obvious, such as a qualifying statement tacked onto the end of a character's declaration. "It didn't matter how sexy her smile was, he refused to hold the elevator for her. Not after what happened last week." ***And you'll be rewarded with bonus page turning potential if you hint that the answer or secret is juicy or sexy or so huge that every other character's life will be forever changed.
  3. Sometimes, these promises come in the forms of introducing a question in readers' minds. For example, having a character note a detail, or a hero realizing his girlfriend won't look him in the eye when she tells him she was home alone all night.
  4. And sometimes the promises are a vague statement made by a character, either aloud or internally. "She took one look at the man across the lobby and knew her life would never be the same." Should you explain in the next sentence or paragraph why her life will never be the same? Please, no. Save that all-important secret for later, dole it out in pieces at critical moments

The point is this—don't come right out and blab a character's secret. Don't lay out a character's each and every intention up front. And whatever you do, don't dump the juicy backstory in a big, unexciting clump. Tease! Hint! Make them turn the page to find out. Most importantly: don't fulfill a promise until you've introduced at least one more.

Tempted into Danger cover

I don't know about you, but concrete examples work best for me. To show you what I mean, here's a scene example from my June release, Tempted into Danger. On this page, the heroine has tried to kiss the hero, but he rebuffed her advances.

"Why shouldn’t I kiss you again?" she said. "Give me one good reason why we shouldn’t do something we both want. And don’t you dare deny it.”

You've just promised the readers they're going to get an information reveal. Do you give it to them right away? No way. Make the reader turn the page to find out.

I used these next lines to let the reader see what's going on with each character internally, which gives a hint that the answer is going to be juicy and emotional:

He whirled on her. The look on his face was dark, pained. “You need a reason?”

She raised her chin a notch. “Yes.”

Time to anchor the moment with some blocking that introduces the next promise—putting the two characters in close proximity. This particular plot beat, when an author brings two characters into each other's physical space, is one of my favorites and gives readers lots of great anticipation of what is to come.

Three steps and he was before her, his hands on her shoulders. His eyes squeezed closed, and he lowered his forehead to hers.

Do I let him answer her question now? Only with an answer that introduces a new question…

He brushed his thumb across her cheek. “Because one kiss with you wouldn’t be enough for me.”

“And that’s a problem?”

“Hell, yes, it’s a problem. Because…” He went silent.

“Tell me.”

It's time to let him come clean.

“Because all the things you deserve, I can’t give you any of them. I can’t even tell you my real name.”

Why do I let him answer that question? Because now the readers have the promise of something else, given that the two characters are embracing, with their faces close. What is that next promise? A kiss, of course! Does he kiss her in the next sentence? Nope. It's another full page of them in close proximity before the actual kiss happens. And while they're kissing—yes, while the actual kiss is taking place—I introduce the next promise, which is a doosy. It's this subtle chain of author choices, this layering of promises, that pushes momentum forward page after page.

Combine this method of layered promises and fulfillment with scenes that start and end in the right place, as well as characters that readers care about, and you have yourself some great page turning potential.

The Trouble with Cowboys Cover

Giveaway: I'm giving away a copy (print or digital) of my sexy cowboy contemporary, THE TROUBLE WITH COWBOYS,  to one commenter. So tell me, what manuscript are you working on right now?

My thanks to Writers in the Storm for hosting me today. I love hearing from readers and am really easy to find at www.melissacutler.net, on Facebook (www.facebook.com/MelissaCutlerBooks ), and Twitter (@m_cutler). And you can always email me at melissa@melissacutler.net or sign up for my newsletter (http://www.melissacutler.net/newsletter/ ) to find out about my latest books and upcoming events.

About Melissa

Melissa Cutler knows she has the best job in the world, dividing her time between her dual passions for writing sexy contemporary romances for Kensington Books and edge-of-your-seat romantic suspense for Harlequin. She was struck at an early age by an unrelenting travel bug and is probably planning her next vacation as you read this. When she's not globetrotting, she's enjoying Southern California's flip-flop wearing weather and wrangling two rambunctious kids.

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