Our in own in-house comedian, Charlotte Carter, is here today preparing for the arrival of that one day of every year when "everyone" is a comedian. April Fools Day. Yes, she's early with this but having a jolly good time takes careful and gleeful planning. Smiles are required so put one on right now.
By Charlotte Carter
BREAKING NEWS!!Romance Writers of American has been awarded a Nobel Peace Prize. Each member will be honored with a lapel pin to mark the occasion when the awards are presented in Stockholm later this year.
“The members of this outstanding organization devote hours and hours of their time, often with very little remuneration, to bring peace, joy, laughter and love to millions of women readers across the globe,” says Bobo Bjørson, head of the selection committee. “If RWA members can keep our womenfolk happy, then I say they deserve the prize.”
Congratulations RWA!
In truth, I’m not one for practical jokes. But when my two girls were young, I did pull a few stunts on April Fools Day.
Once I tied the legs and arms of their pajamas in knots. By bedtime they’d forgotten it was April Fools Day, which made it all the funnier. Oh, yes, another time I short-sheeted them. They couldn’t figure out why they couldn’t get into bed. (Just a little trick I picked up in my college sorority years, proving my degree was not a total waste of time.)
For one special April Fools Day breakfast, I had switched the sugar in the bowl to salt. Eewwww.... Of course, I had to throw away the bowls of cereal.
So my husband didn’t feel left out, when I made his lunch I stuck a note inside his sandwich. Apparently he ate it without even noticing. (You can’t win ‘em all.)
The girls claim they’re still mad at me for pulling those tricks on them. I don’t think they really are. They just think their mom is weird.
I won’t disagree with that.
What tricks have you played on friends and family for April Fools Day?
Writers In The Storm welcomes Tara Lain, a public relations and advertising executive who makes use of her promo savvy to promote her second career, writing erotic romance.
A lifelong writer of serious non-fiction, Tara didn’t fall in love with EROM until 2009 and, through perseverance and hard work she had the first novel she ever wrote published in January of 2011. She capped off that same year by being voted Best Author of 2011 in the LRC Awards and had her Genetic Attraction Series named runner-up for Best Series of 2011!
When we heard her talking about media and self promotion at our Orange County RWA meeting, we knew our readers would love hearing how she shot her writing career straight to the top in just a year’s time.
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Special thanks to Writers in the Storm for inviting me today. I brought my soapbox and will climb up on it because I want to talk about an aspect of promo.
Many authors have a love/hate relationship with self promotion. Others have a hate/hate relationship. Every hour you spend in promo is an hour you aren’t writing. But the fact remains that there’s not much point in writing if there is no one to read your books.
Some authors say the best way to get an audience is to write a great book. I would argue back that writing a great book is a good way to attract a bigger audience, but first you have to make people aware of you as an author.
That’s where promo comes in.
I am an e-published writer of erotic romance. My success lives and dies online. In addition, I’m a public relations and advertising professional in my day job so when I started writing romance all my instincts said “help people get to know you.”
The first thing I did was blog.
Recently I’ve heard some writers say that blogs are dead. All the good blogs have been done. Boy is that a bad excuse for not doing promo. People might as well say all the good books have been written so why write one. There is always an audience for an interesting blog.
There is, however, one excuse for an author not to have a blog. If you honestly hate the idea so much that you know you won’t keep your blog up, you’ll neglect it and let it go for months with no posts, then don’t start a blog. But be a wildly active Facebook participant and newsletter hound to make up for it. Or consider joining a group blog where all the responsibility doesn’t fall on you. (I belong to a group blog too.)
A blog is an author’s home base.
You might say, “Isn’t my website home base?” Only if your blog is on your website! A website, no matter how good and how frequently changed, will never be as dynamic as a blog.
A blog allows an author to talk to readers directly. Even when hosting other authors, your personality and interests shine through.
A blog is a place to invite your readers to participate in your writing life.You can host blog hops, blog tours, contests. Invite other authors you admire, write about subjects in your genre. Cheer when you get a great review. Cheer somebody else’s great review. And of course, post nibbles from your books.
Practicalities:
Authors scream “what do I write about? I have nothing to say.”Nonsense. Imagine you have to make your living as a non-fiction writer and need to come up with short articles to keep food on the table (because in a sense you do). My new release is about a witch. I am blogging about the history of the witch trials, what male witches are called, black cats and why they are associated with witches. I’m also blogging about writing sex scenes, why my heroes are so beautiful, why read a male/male romance, how covers influence book selection, and a lot more.
How often should you blog? I blog two to three days a week on two blogs. Many authors blog every day. A blog is a living document and you want people to routinely check back for new content. As a general rule,if you can’t post once a week minimum, don’t start a blog. But writing blogs every day isn’t necessary. You can Instead, try scheduling blogs for a week or more in advance.
Promote your blog on Facebook and Twitter. If you are a real blogaholic, join Triberr and increase the number of people who visit your blog exponentially (but you have to be willing to post often to get the benefit of Triberr). [Triberr help]
Develop a mail list (how to do that is a subject for another blog) and promo your blog posts.
Join Blog Hops and drive lots of people to your blog.
Start blogging BEFORE you're published. I started one of my two blogs about six months before I was published. I knew a publisher was interested in me, but I didn’t have a firm commitment yet. I started my blog mostly focused on other authors I liked plus fun posts on kissing and such. I used my newly selected pen-name and slowly built a following. Then I hopped onto other social media after I sold my book. By the time my first book was released, I had the number one bestselling book on my publisher’s website that week, which was a big deal for a brand new author.
Have fun with it! While not quite as interactive as Facebook or Twitter, a blog is a conversation. It’s personal and people can comment back. Enjoy it.
Stepping off the box now. As you can tell I am an unrepentant promo fanatic. I have seen so many things accomplished in my own writing life (like being named Best Author of 2011 in the LRC Awards) and in the careers of other writers that I directly attribute to promotion.
It would be so wonderful if publishers and agents would handle all of that for us, but the fact is that we live in a social media world and social media is personal. Even if publishers promoted new writers, we would STILL have to do self promotion because readers know the difference. So take a deep breath and embrace the blog.
Writers In The Storm is very excited to welcome New York Times bestselling author Kat Martin. Since 1985, she has published over fifty Historical, Contemporary Romance and Suspense novels. She resides in Missoula, Montana with her husband, Larry Jay Martin who has published many Westerns and Mysteries as well as five non-fiction books. While Kat's success has been phenomenal, she admits that like everyone else in the business, she's had her share of bumps and bruises on the way to publication.
By Kat Martin
Twenty five years ago when I first started writing, my goal was to become a successful author. I wanted to be able to quit my real estate job and write full time. Fortunately, with my husband still working, I was able to make that happen fairly quickly.
Still, when I finally I sold my first book after months of trying and numerous rejections, I earned the whopping sum of four thousand dollars--not much money for a year and a half of working ten hours a day! But I never lost faith. I thought, “I can do this--I know I can.”
I think one of the toughest things about being an author is continuing to believe in yourself. Insecurities swamp you. Is this book any good? Is this book as good as the last one? Will my readers like it? Will the publisher renew my contract?
After twenty five years, those questions remain. It’s only sheer force of will that keeps a writer pounding the keyboard, sheer determination that keeps an author from quitting.
Shar asked me to tell you some of the stumbling blocks I faced as my career progressed. I’ve worked for seven publishers, had six different agents. On my first book, I was rejected by every publisher in New York, then was picked up by Pageant Books and made a lead title. Unfortunately, Pageant went out of business six months later. Again, I was rejected by every publisher in New York Finally Berkeley picked up Book number four (I didn’t stop writing just because I didn’t have a publisher) and made it a lead title. They went back and picked up books two and book three.
The money was miniscule and my husband and I were rapidly going broke. I went to another publisher who will remain unnamed for three books, they never kept one promise they made me I went to another publisher. They gave me the worst cover I’ve ever had in the business. I left and went to another publisher. It has always been an uphill battle and if you want the truth, it still is.
So when I hit the New York Times top twenty, the printed list as opposed to the extended list, which I had been on a number of times, it was the kind of validation that keeps a writer going.
Someone must like these books, I thought Ohmygod, it’s really selling! It was a thrill to get that phone call--a notification that usually comes late on a Wednesday night. I got one of those calls this last Wednesday.
It’s a real moment for an author, the thrill of a lifetime. I had made the Times list before for RULES BRIDE, my last Victorian Historical, but these books are different.
My heart is in these books I feel as if I have finally found my calling--after more than fifty novels I started with AGAINST THE WIND, AGAINST THE FIRE, and AGAINST THE LAW, loving not only the brothers, Jackson, Gabe, and Devlin, but the ladies who snared these hunky men.
When I finished all three of them, I didn’t want to let go.
So I didn’t.
So far five AGAINST books have been released, AGAINST THE NIGHT being the latest It’s Johnnie Riggs’s story, a fish out of water tale about a kindergarten teacher who braves the LA underworld to find her missing sister Disgusing herself as Angel Fontaine, Amy Brewer goes undercover as a pole dancer in a strip club.
It’s a romp that starts on L.A.’s Sunset Blvdand travels all the way to the tropical jungles of Belize, a fast-paced, high-action, hot-blooded adventure I absolutely loved writing.
After that, AGAINST THE SUN, Jake Cantrell’s story, another fast-paced, high-action tale, will be out the end of May Once more I’ll be on pins and needles waiting for that Wednesday night call and praying it comes.
I’m hoping readers will continue to enjoy the series--which will give me the chance to continue writing them. If you haven’t read AGAINST THE NIGHT, I hope you’ll look for it And I hope all of you will continue down your writers’ road to success and get your own spot on the New York Times.
Until then, happy reading and all best wishes, Kat.
