Writers in the Storm

A blog about writing

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Publishing Naked- Part 3

Welcome to another installment of Sensational Summer Fridays, here at WITS!

Before we begin with the third in our guest blog series by Denise Domning, we'd like to announce the winner of Michelle Diener's debut novel, IN A TREACHEROUS COURT.  Congratulations to Stacy Green, who read and commented on Michelle's blog Using Real People and Events in Fiction.

Here is another fantastic guest blog from Denise Domning on the Self-Publishing journey.
(Click here for Part 1 and Part 2.)

Five days to book launch and I’m exhausted.  This is the first time I've worn all the hats:  author, editor, copy editor, book designer and typesetter.

Here’s where the book launch preparations are now:
The website is almost functional.  If only we could have started sooner, but we didn’t have our brand until Monica had her brainstorm for The Men Wars.  This is just one of those “it had to be this way” chores.  The most important thing for me is that the links to buy the books be so blazingly clear that even the least tech-savvy user can find it.

I also had to go on exclamation point control.  This is a real sticking point for me, maybe because I got my hand slapped early and often in my writing career over exclamation point usage.  Nowadays, I drive down the road and see one, two, three exclamation points in a row to tell me how special their widget is.  To me, the more exclamation points I see the more I wonder how mediocre the product is.  If it can’t sell itself on its own merits, there must be something wrong.

The manuscript is as clean as I can make it in the time allotted.  I hate finding errors in books, especially my own.  I’d use a copy editor if I knew a really good one.  Thank heavens I’ve had a little experience with publishing.  Having done this eleven times before, I know what to look for, which means I’m checking questionable words, hyphenations and such in my friend Google.  Sigh.  I love Google.

As far as the look and feel of the Createspace book, I originally chose Bookman Old Style (a serif font).  I like a serif font in a book.  However, Amber tells me that serifs are too busy for old eyes.  Since I have old eyes, I relented and went with good old Verdana.

I now hate Word even more than I did when I started this project.  Why does it insist in putting in 10 spaces for an indent instead of 5?  I’m a Word Perfect girl, but the whole rest of the world wants everything in a stupid Word doc.  Manuscript formatting doesn’t always transfer well, so I’m using Word.

Why does Word make it so hard to format a header or footer?  Why can’t you manage them without creating new sections (if only I could figure out how to do that!)  or have every gol-darn page reformat because you made a change?

Note for future books:  do not ask supposedly-Word proficient husband for help.  Ed hates any version of Windows above XP.  He snatched my laptop away after I had a meltdown when Word once again refused to let me do what Word Perfect makes easy.  Then he sat there and stared at the screen for half an hour, trying to figure out the buttons on the tool bar.  I finally asked him how to create a new section for the header and he looked at me with a completely blank expression.  I snatched back my laptop.  ARGH!  I don’t have time for this!

An online “how to create a book for Createspace” blog suggested that I might want to learn Adobe inDesign, at which point I perked up.  I have that program.  Even better, Amber actually uses that program.  I bundled the manuscript up and sent it to her.
Then made a bunch of changes.   Of course.

By the way, when she sent me the draft PDF, the indents were again set at 10 spaces instead of the 5 I want.  When did the world start using that standard?

I’m finally panicking over legal liabilities, such as someone suing us for libel or slander over being mentioned in the book, so I contacted a lawyer.  We’re going to talk on Friday.  This is an issue I wouldn’t have needed to address on my own if we’d sold the book to New York, but at least I thought of it.  I’m waiting with bated breath to hear what she says.  With legal issues in mind, I went back through the manuscript to take out anything that needed a trademark (the little circle with the R) .  No Kleenix, Little Doughboy, Q-tips allowed.

And I sent Amber another manuscript.

The final version (as of last night) is now fully formatted for both Kindle and eBooks.  All that I need now are the pictures Monica wants to include and hasn’t yet gotten to me.  I’m still wondering how I’ll preview the Nook and iBook version.   Hmm, maybe I can use the Nook and iPad we bought for contest prizes?

Which brings me to our contest.  Our big prizes are a Kindle, Nook and iPad.  The iPad will be given out after our Facebook likes reach 25,000.  What do you think?  Too high?  I hope not.  We’re also giving out Monica calendars, signed copies of the book, Amazon/B&N/iStore gift cards and such.

Here’s the big question: is the book good enough to warrant this much money being thrown at it?  I haven’t heard back from our first reviewer, so I don’t know.
Remember, we’ve also hired a national PR agent to get Monica on the radio.  Plus, we’ve got PR packages being assembled to send out to anyone and everyone (to be determined sometime between now and the 15th).  The PR package creation resulted in a demand that I get a new photo taken.  Oh, yuck.  Who cares about me, anyway?  It’s all about Monica right now and that’s just fine.

The Book:

Men-ipulation: Book One of The Men Wars, is dark, dangerous, dramatic and funny as it follows Monica Sarli's lifelong battle with men, sex and heroin addiction. More can happen to Monica in one week than most people experience in a year, from facing down psychopathic drug dealers to the FBI threatening to put her in the Witness Protection Program or the SWAT team appearing to rescue her from a man she's done with, and every story is as true as it is strange. Get ready for an exciting ride that takes you from the depths of drug addiction to the pinnacle of high society only to end up six feet under.

What a crap shoot!   Only five days to launch date and I have no clue if this is actually going to get finished on time. What do you do when you have a project stressing you out? Please send some de-stressing tips this direction!

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Adjusting To The Paradigm Shift

Writers in the Storm would like to thank Linda O. Johnston for her gift of HOWL DEADLY, her latest release in her Pet-Sitter Mystery series.  Our lucky reader and commenter on Linda's blog on Networking and Writing Organizations is (drum roll here) Jamila Jamison.  Congratulations, Jamila.  Happy reading!

And don't forget to tune in on Friday when we'll announce the winner of Michelle Diener's debut release of IN A TREACHEROUS COURT.  It's not too late to read and comment on Michelle's blog about Using Real People and Events in Fiction.

And here's today's offering, Adjusting to the Paradigm Shift.

By Laura Drake

Writers with an ear to the ground have heard the rumble for some time -- the thunder of change, barreling toward the publishing industry like a huge herd of bulls down Wall Street. We all know it by now, but I’m constantly surprised by the speed at which it is coming.

I’m a CFO, which is a glorified numbers geek. So I did a bit of informal research recently, digging through my old RWR magazines. I looked at the ‘First Sales’ listing for the past two and a half years. I arbitrarily chose the July and November issues, noted the number of titles sold, and how many were to traditional NY publishers. I thought I’d see a decrease in the percentage of sales to NY. The results stunned me.

MONTH                      NY SALE/TOTAL SALES                 % OF NY SALES

Nov 08                                     5/12                                                     42%

Jul 09                                       5/12                                                     42%

Nov 09                                     3/10                                                     30%

Jul 10                                       5/13                                                     38%

Nov 10                                     2/17                                                     12%

Jul 11                                       2/21                                                     10%

Now, we can split hair about Carina, or Dorchester, but bottom line is -- NY publisher first sales went from 42% to 10% in TWO years!

I don’t know about you, but for 13 years my goal has been to hold in my hand a paperback book with my name on it. I now have to accept that this may not happen. I’ve been told by my agent (God, how I love writing that!) that the majority of debut books are coming out in ebook format. These numbers sure seem to support that.

I was bitter. Don’t get me wrong – I want to sell a book. In any format. But old dreams die the hardest. I want that touchable in-my-hand book.

Then I looked at the numbers again and noticed something else.  More debut books are being sold in a given month than they used to. 43% more. In TWO years!

Is this shift a boon or a bane to aspiring authors? It seems to me to be two sides of the same coin. Heads or tails? I think it depends on your dreams, and how open you are to changing them.

What is your dream? Are you setting your sights on a "Big Six" publisher, an indie press or self-publising? Do you feel energized or let down by the paradigm shift I'm describing?

We'd love to hear all your thoughts on this!

REMINDER: Writers In The Storm is on Facebook. Please stop by our Facebook Page and give us a quick "Like" if you have time. We appreciate it. :-)

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Crafting Handmade Cards

by Fae Rowen

Before I get started, I want to remind you that on Wednesday we'll be announcing the winner of Linda O. Johnston's latest book in her Pet-Sitter Mystery series, HOWL DEADLY.  Good luck to all those who commented on her Networking and Writing Organizations  blog last week.

On Friday we'll announce the winner of Michelle Diener's debut book, IN A TREACHEROUS COURT, from the readers who commented on her blog Using Real People and Events in Fiction.  It's not too late to read her blog if you missed it and make a comment.  Good luck!

I don't consider myself artistic in any way, but I started making greeting cards years (okay, decades) ago.  My friend, Dee Gruenig, gave me my first rubber stamp and taught me how to use it.  Well, her career in the rubber stamping industry rocketed, and I acquired more stamps and techniques.

Now I have one bedroom devoted to nothing but my card making supplies.  And it's filled to overflowing.  My cards have evolved from simple, rubber stamped images to embossed, glittered, feathered, ribboned creations that are a joy to make.

But my real joy comes from giving my cards away--as birthday, get well, and special occasion messages to my friends--and as gift packs.  I often donate a pack of cards to organizations I belong to as a door prize or raffle item.

One time a pack of ten of my cards earned $100 for Hurricane Katrina relief.  That made me quite happy.  Another time I visited a professor to whom I had given a card three years before.  That card was displayed on his credenza.  More warm fuzzies.

These days everyone who receives a card tells me I should sell them.  I certainly make more cards than I can use or give away and still appear sane.  But I worry that selling them would make card-making seem like a job.

You crafters out there know that you never get paid for the time you spend making your art.  Then there is the trouble of actually selling them--to a boutique, at a table at a farmer's market or swap meet, or online.  That's the daunting part for me.  And it would take time away from my writing.

However, I could use that money to buy even more feathers, Swarovski crystals, interesting cardstock and envelopes.  And more people would be able to enjoy them.  I feel like those commercials with a person on each shoulder, whispering into my ear.

I guess it's a little like putting your writing out there and hoping someone--or many someones--will pay the money to buy what you've carefully, lovingly  crafted.  Yep, I'm the one that Laura, Jen and Sharla tease and say, "What?  Are you waiting for someone to come to your door and ask to buy your book?"

Maybe it's time to put my cards and my writing out there and see what happens.

What do you think?  Spread the joy and deal with the hassles of selling and distribution, or continue as I have been?  (Change can be scary.)  Would you pay $5 for a handmade card with no catchy poem inside?  (Heck, you're writers, you can make up great lines to personalize a card!)

Next week--Part 2 of Crafting Handmade Cards:  The Process

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