November 14th, 2016

Creating an Author Brand When You Write Multiple Genres

Posted In:
Author Marketing | Blogging Guests | Writer's Life

June Stevens Westerfield

Creating a brand that represents you as an author and reflects your writing as a whole is hard enough when you write in just one genre.  Often, when an author writes books in just one series, their author brand gets tied inextricably with their series brand.  That isn’t ideal, but it isn’t necessarily a problem either.  But what happens if the author starts writing a completely different series or even a standalone novel?  What’s more, what if the new novel is in a completely different genre?  It stands completely outside of the author’s known brand.  The author now has two choices, either change their brand or use a pseudonym.Read the post


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