by Lisa Norman

Authors know they need a website. But did you know there are different types of websites?

From years of working with authors, I’ve identified 3 basic types of websites, each with their own strengths and weaknesses.

The Basic Business Card

A simple online presence for authors to showcase their professional profile.… Read the post

by Lisa Norman

Search engine optimization (SEO) is making your website attractive to the search engine spiders. When they like you, they crawl all over your website and seize upon the tasty morsels of your content to share with their millions of curious customers.… Read the post

by Lisa Norman

One of the most common mistakes I see writers make with branding is to pull their punches. They have power. They have a unique take on life and story. But they also want everyone to like them.

¹⁵“I know your works, that you are neither cold nor hot.

June Stevens Westerfield

Say you're a reader whose friend told you about an author they love, named “Great Author" (insert YOUR name here). So you, the reader, go to Google and you type in “Great Author”. Bam, there’s the authors website, they also have Facebook page, and there are some links to some books.… Read the post

By Sierra Godfrey

Remember back in the day when you made a mixtape for a good friend, a long car ride, or a guy you liked? It was our way of personally selecting songs with meaning that told one larger story.… Read the post