by Penny C. Sansevieri

The best author websites are often the most simple. You don’t need flashy fonts or expensive designs.

Overcomplicating your website with these pricey add-ons can often lead to the opposite of what you’re expecting: fewer sales.

Here are eight common mistakes authors make on their websites and how to avoid them to get better sales on your book.… Read the post

by Lisa Norman

Authors know they need a website. But did you know there are different types of websites?

From years of working with authors, I’ve identified 3 basic types of websites, each with their own strengths and weaknesses.

The Basic Business Card

A simple online presence for authors to showcase their professional profile.… Read the post

by Lisa Norman

Search engine optimization (SEO) is making your website attractive to the search engine spiders. When they like you, they crawl all over your website and seize upon the tasty morsels of your content to share with their millions of curious customers.… Read the post

by Lisa Norman

One of the most common mistakes I see writers make with branding is to pull their punches. They have power. They have a unique take on life and story. But they also want everyone to like them.

¹⁵“I know your works, that you are neither cold nor hot.

June Stevens Westerfield

Say you're a reader whose friend told you about an author they love, named “Great Author" (insert YOUR name here). So you, the reader, go to Google and you type in “Great Author”. Bam, there’s the authors website, they also have Facebook page, and there are some links to some books.… Read the post