Writers in the Storm

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Tag: book marketing trends

The Invisible Reader You Don't Want to Ignore

by Lisa Norman

mysterious young woman with a book

I recently attended the 2021 Publishing Year in Review: Opportunities & Continuing Trends, an online publishing seminar put on by Ingram Content Group. The entire presentation was encouraging and fascinating.

One moment caught my attention during the presentation by Pete McCarthy, the Director of Consumer Insights from Ingram Book Company.… Read the post

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