By Piper Bayard of Bayard & Holmes

I’ll say it straight up. Marketing is the bane of my writing existence. I can draft a book, withstand ruthless editing, rewrite the book half a dozen times or more, format it, create a cover for it, etc.,… Read the post

by Penny Sansevieri

When someone mentions book author marketing strategies, it sounds complicated and expensive, but it doesn’t have to be! In fact, some of the best things you can do to boost book sales are free! For the new year, work smarter, not harder.… Read the post

by Ellen Buikema

One aspect of the book business that authors dislike is marketing their work. Not all of us are born salespeople. Some authors are extroverts who enjoy putting themselves out there, and easily juggle a day job, writing, and family time.… Read the post

by John Peragine

I recently spoke on a virtual panel for the American Society of Journalists and Authors annual conference on why people should consider self-publishing, and why now may be one of the best times to consider doing it. I have broken down the six thoughts to consider into the acronym "WRITER."… Read the post

Publishing a book is a big deal. But, as authors, you already know that it requires an investment not just in time, but in your money. From editing to book cover design and, of course, your marketing efforts, it’s important to you to maximize that investment.… Read the post