by Penny Sansevieri

For most authors, doing local promotion is low on the list of things they’re doing to market their books. And while national media and nationally focused marketing strategies are important, don't overlook the power of local marketing. By targeting your community, you can tap into the support of local businesses, libraries, and media outlets, creating lasting partnerships and gaining exposure for your work.… Read the post

Penny Sansevieri

Many authors talk about the complexity of book marketing, but sometimes it doesn’t have to be that hard. Sometimes all it takes is a tweak here or there to give your books a lift.

And with this being a new year, maybe it’s time for a new promotional boost that drives sales!… Read the post