July 10th, 2019

Should Authors Break Free from the Brand?

Posted In:
Author Marketing | Blogging Guests | Marketing

by Julie Cantrell

The standard advice given to writers is to brand yourself. Find a genre, and stick with it. This strategy has proven successful for many contemporary authors such as Danielle Steel and Mary Higgins Clark, but even Jane Austen had perfected the practice years earlier, and Agatha Christie used it to pen mysteries that ranked her in the sales zone with Shakespeare and the Bible!… Read the post

December 21st, 2015

Start Building Your Author Brand

Posted In:
Author Marketing | Blogging Guests

June Stevens Westerfield

Depositphotos_5718546_s-2015___2What is an author brand?  Some say it’s the genre you write.  But it’s really not, at least not entirely.  Your brand is what makes you recognizable to readers.  In short, your name is your brand.

If you are a romance reader and someone says “Hey, I’m reading the new Nora book,” you don’t need to hear the last name to know exactly who they are talking about. … Read the post


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