Writers in the Storm

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Tag: branding

Should Authors Break Free from the Brand?

by Julie Cantrell

The standard advice given to writers is to brand yourself. Find a genre, and stick with it. This strategy has proven successful for many contemporary authors such as Danielle Steel and Mary Higgins Clark, but even Jane Austen had perfected the practice years earlier, and Agatha Christie used it to pen mysteries that ranked her in the sales zone with Shakespeare and the Bible!… Read the post

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Start Building Your Author Brand

June Stevens Westerfield

Depositphotos_5718546_s-2015___2What is an author brand?  Some say it’s the genre you write.  But it’s really not, at least not entirely.  Your brand is what makes you recognizable to readers.  In short, your name is your brand.

If you are a romance reader and someone says “Hey, I’m reading the new Nora book,” you don’t need to hear the last name to know exactly who they are talking about. … Read the post

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Designing a Book Cover That Tells

Christopher Lentz

If you’re reading this, you’re probably a storyteller. That’s part “story” and part “teller.” So what do your book covers tell potential readers?

First confession: I may be new to the self-publishing world, but I’m not a newcomer to the universe of design and marketing.… Read the post

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10 Tips for a DIY Author Website

By Laura Drake

I am NOT a techie. I don’t know software, I’m not a graphics designer. Heck I can’t even use a camera well!

I’m an accountant. That translates to: I’m cheap. Too cheap to pay someone to build a website for me.… Read the post

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6 Key Lessons I’ve Learned From Horses: The Three T’s - Tools, Techniques & Time

 By D. A. Watt

In my two previous blogs, I covered three other key lessons I've learned from horses; Attitude, Knowledge, and Imagination.

Notice, talent is not included in my title. It’s not about talent; it’s about the three T’s of craft.Read the post

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