Don’t waste words. Every scene is critical. Joseph Lallo shows us how to make scenes important and weave them into a powerful story that matters to readers.

Memorable character flaws can help make your story a great one that readers remember. Keep your readers involved with interestingly flawed characters.

How can writers make sure their characters have that WOW factor that ensures they stay with readers long after the book closes?

Emotions serve three specific purposes: to inform us, to protect us, to warn us. It's a framework to find the why behind what your character thinks and does.

A simple character profile is flat. But his lies, secrets and scars create an emotional journey that turns your story into a book readers can’t put down.