Kathleen Baldwin gives you 5 secret ingredients that'll inspire teens to shell out their allowance money to buy your super-cool teen novel. And not just teens…

How well do you know your readers? How well do you know your potential readers? Kathleen Baldwin shows us how to unearth important facts about your readers.

Kathleen Baldwin, author of A SCHOOL FOR UNUSUAL GIRLS, makes an unusually strong case for when to use the much-maligned WAS.