by Lisa Norman

I have a magic wand to share with you. If you use it, it’ll change your brain chemistry, make you a more interesting person, fight boredom and dementia, and increase your adaptability, making every day of the coming year just a tiny bit easier.(… Read the post

by Lisa Norman

I recently found myself stressing out over a deadline. People who have worked with me know that my body responds negatively to stress... which is sad, because I thrive on it emotionally. I've heard many of my students and clients talk about the pressure of deadlines as well.… Read the post

by Lisa Norman

Two students came into one of my "build your own website" classes. One was geeky and he'd dragged along his friend who described himself as impossibly tech challenged. One of the first things my non-geek student said was, "The internet just doesn't make sense to me.… Read the post

by Lisa Norman

In Part 1, we covered why you want a newsletter and some of the key basics of the technology that you need to have in place to collect email addresses and send emails that will reach your readers’ inboxes.… Read the post

by Lisa Norman

There's a hole in the bucket.

When I work with writers on their marketing, everyone has a firm opinion about newsletters. Many authors come to me aggressively denying their need for a newsletter. "You can't make me do one!"… Read the post